Ever wonder why we fear loss more than we crave success? The answer is loss aversion. In this bonus episode of Habits & Hustle, I dive into the power of loss aversion and its grip on our daily decisions - from the subscriptions we can't let go of to our relentless gym commitments. I dive deep into the tactics businesses use to play on our fears and keep us hooked. Whether you're an entrepreneur looking to craft irresistible campaigns or a savvy consumer aiming to make smarter choices, this episode is a game-changer for you! What we discuss: (02:19 - 04:09) Psychological Marketing Technique (08:50 - 09:56) The Power of Fear in Sales (13:22 - 13:38) Loss Aversion Technique for Marketers and Customers Thank you to our sponsors: Go to www.hbr.org/subscriptions and enter PROMO CODE: HABITS to learn more about this great opportunity to help manage your career and business. Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagement

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“What did the council decide on item 42?” — answered with the speaker and the moment.