Ever wondered which diet is the best? Or if artificial sweeteners are actually bad for you? In this Fitness Friday episode, I chat with nutrition expert Dr. Layne Norton as he reveals a surprising truth about dieting. We discuss why personalization matters in choosing a diet strategy, the truth about artificial sweeteners and diet soda, and how cognitive dissonance affects our diet beliefs. Tune in for evidence-based perspectives that might challenge what you thought you knew about dieting. Layne Norton is the founder of BioLayne. He created the company to provide ethical, science-based coaching that synthesized real-world experience with evidence-based protocols. In his coaching career, he has turned over 70 people pro and reshaped the way that countless people think about nutrition. To that end, Layne completed a BS in Biochemistry and a Ph.D. in Nutritional Sciences, honing his intellectual skills under Dr. Donald Layman, one of the foremost researchers on protein metabolism and fat loss in the world. What we discuss: Comparison of different diets for long-term weight loss Personalization of diet strategies Flexible dieting approach Diet soda and artificial sweeteners Effects on weight loss Impact on gut microbiome Common misconceptions Breakdown of aspartame and its components Find the full episode here: https://podcasts.apple.com/us/podcast/episode-245-layne-norton-the-secret-hack-to-following/id1451897026?i=1000614962499 Thank you to our sponsors: Therasage: Head over to therasage.com and use code Be Bold for 15% off TruNiagen: Head over to truniagen.com and use code HUSTLE20 to get $20 off any purchase over $100. Magic Mind: Head over to www.magicmind.com/jen and use code Jen at checkout. BiOptimizers: Want to try Magnesium Breakthrough? Go to https://bioptimizers.com/jennifercohenand use promo code JC10 at checkout to save 10% off your purchase. Timeline Nutrition: Get 10% off your first order at timeline.com/cohen Air Doctor: Go to airdoctorpro.com and use promo code HUSTLE for up to $300 off and a 3-year warranty on air purifiers. Find more from Layne Norton, PhD: Website: https://biolayne.com/ Instagram: @biolayne Find more from Jen: Website: https://www.jennifercohen.com/ Instagram: @therealjencohen Books: https://www.jennifercohen.com/books Speaking: https://www.jennifercohen.com/speaking-engagements Learn more about your ad choices. Visit megaphone.fm/adchoices

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“What did the council decide on item 42?” — answered with the speaker and the moment.