Episode 573: Dr. Jonathan Schoeff: Peptides and the Marketing Behind Modern Longevity - Part 1
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What is the main topic discussed in this episode?
Hi guys, it's Tony Robbins. You're listening to Habits & Hustle. Crush it.
Welcome to Habits & Hustle, where I sit down with the world's biggest thinkers, entrepreneurs, top experts to uncover the habits and strategies... that actually move the needle in your health and happiness and, of course, success. Today, I'm sitting down with Dr. Jonathan Sheff. He's a surgeon and longevity expert who is actually still practicing medicine, which already makes him different from a lot of the experts you see online. He's not here to sell you some magic stack, potion, or scare you into a protocol, or even pretend that every trend on Instagram is backed by real science. He has spent more than two decades in medicine, working as a surgeon and helping people understand what actually drives long-term health.
And in this episode, we get into the wild world of online health experts, the peptide hype, GLP-1s, muscles, skincare myths, and why so much of what gets packaged as longevity is really just great marketing with a lab coat filter. This conversation will make you question who you are taking advice from, what evidence actually means, and why the boring basics like building muscle, improving metabolic health, and staying consistent are still the things that move the needle. So guys, buckle up. This is going to be a great episode if you're into anything, health, wellness, fitness, and of course, just overall, just great conversation. Enjoy. All right, you guys, welcome to another episode of Habits and Hustle.
And we have a very special guest today. I should also say that I know I've said this 10 times before we even started to roll, but this is Saturday.
Why does real medical credibility matter amid online wellness influencers?
So this guy has to be really great for me to actually be doing a podcast on Saturday. His name is Dr. Jonathan Sheff, and he is a surgeon and a longevity expert, but a real expert, not just one who plays one on social media, which we're going to get into in a second. And he could not do the podcast during the week because he's actually a working doctor.
Darn job. Get in the way.
get in the way of all the fun exactly like because i i say all the time you know when i when i do this podcast and i have doctors who come on and i'm like oh are you practicing still and majority of them are like no i don't practice anymore so i'm like so basically they've all just like kind of shifted there or morphed into like media doctors which i never really like interesting Have you not seen that at all?
Oh, no, I have. And I think it's being new to social media. I was completely naive to that. So there are all these narratives that exist around the pseudo doctors, the doc fluencers, all these things that for the best I had no concept of, but when I first got on social media, you know, you get blasted with these, you are this type statement. And I'm like, no, I'm actually not. I just, I'm just a guy from Ohio, you know, and people will, I mean, that's the interesting thing about social media is they want to just box you in as quick as possible. You're one of those guys. You're a keto guy. You're a carnivore guy. You're a You know, you're a fasting guy, you're a muscle guy, you're a protein guy. And in reality, I look at that and I go, no, I'm just a doctor.
Right.
And then we talked about that. Now, unfortunately, the word doctor, I think, is totally abused. And it's done in a, I mean, let's face it, it's done in a manipulative way.
Well, a hundred percent. Like I said to you earlier, you know, these doctors, they're, a lot of them are chiropractors and then they're giving a lot of advice on a lot of things that maybe they weren't trained for. So I'm a bit like, to me, you know, that's what I kind of am. I try to be a little deserting. So, cause I think there is so much. noise on Instagram, which is why, like when I saw you and like, I follow you and I reached out to you is because I saw that you were legitimately a real doctor, you know, who actually practices and has patients and does the thing. And like, you just, by the way, you have a big following for someone who's barely even on social media, but that was just recently, I would imagine.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:01–1:49
2
Why does real medical credibility matter amid online wellness influencers?
1:49–18:47
3
How did social media push Dr. Jonathan Schoeff into the longevity conversation?
18:47–35:44
4
Why do insurance companies control so much of patient care and prior authorization?
35:44–1:23:47
5
How can mechanistic (cell and animal) data be misleading for human health claims?
1:23:47–1:23:56
Speakers
2 identifiedMore from Habits and Hustle
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