Trust, Tech, and Truth: How Vidyuth Srinivasan Built Entrupy | Emily Blumenthal & Vidyuth Srinivasan
episodePreviously titled “Navigating Handbag AI Tech Authentication with Entrupy’s Vidyuth Srinivasan” — renamed by the publisher on Aug 3, 2026
Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
45 min
1 speaker
7 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
Why do people need to know if a handbag is real before or after they buy it?
It's a very simple question. If someone's looking at something, they just want to know if it's real or not. When do they want to know that? Typically before, just before they're going to buy it, or just after they've bought it to assuage their fears. Right. Or right in the middle of the transaction, right?
Right.
Like, okay, cool. But for that to happen, we need to flip our technology on its head. We're looking at every item uniquely, right? Every single Handbag is unique. Instead, what if we said ev what if we took an entire class of handbags and saw and found out if that is different from how the counterfeits are made?
Hi and welcome to Handbag Designer 101 the podcast with your host, Emily Blumenthal, handbag industry expert and the handbag fairy godmother. Each week we uncover the stories behind the handbags we love, from the iconic brands and top designers to the creativity, craftsmanship, and culture that define the handbag world. Whether you're a designer, collector, or simply passionate about handbags, this is your front row seat to it all.
Hi, welcome to Handbag Designer 101, the podcast Vidute.
Shane Vossan.
Sheeny Basan, okay, CEO of Entropy. I got that right. I am so sorry because as we were chatting before, I take such pride in saying people's names correctly. I think it's so offensive if someone can't take the extra minute to learn it and say it the right way. So in advance, I am sorry. Respect to you and your parents, your dad. You know, I'm sure they have no patience for this at this point. Srini Basan.
Shane Vassan, yeah, that's right. My dad's name is Shaney Vassin. So yes, I think he might.
Yeah. Yeah.
Well, it depends, right? What depending on where you come from, it might be a family name. It doesn't matter what your dad's name is. And some people have like two first names as their uh or three first names, right? Well that's
that's just greedy. Like, come on, pick a lane. Right? Well, look, at the end of the day, you are your own brand's best publicist. So you have to know how can you present yourself in a way that people will find you remember you and what's the reason that they're remembering you. So Pick a lady. I
mean having a difficult name will make uh you memorable to begin with.
Well, I think right now specifically we're in a cultural time where I think a lot of people have had to apologize, especially coming to the US or having immigrant parents that like call me something else. And I think People should stand firm on who they are, what their name is. And if it's difficult, I think I think the person on the receiving end is worth putting the extra effort to say your name correctly. I don't think there's any excuses, in my opinion. Try hard. Oh that's your name. Move on, you know? Why not?
Sure. I mean, uh the other side works as well. Some people just want that conversation to be easily lubricated in the sense of, you know, not wanting to spend too much time on the name. So they come up with something that sounds similar to what they are. So they look at the middle ground, right? And and I get that too. I moved here much later in my life, right? I had no plans, I had no idea in my life that I would be. doing what I'm doing, where I'm doing it, which is New York City. But I always had some idea in my head that, hey, I want to make a difference. I want to build something that has an impact, which is material. And by material I don't mean money. I really mean things that m tried to make lives better in some way.
Yeah.
And because of that, so I grew up most of my life was spent in India. And then I moved to the US. I've never had a job here. This is basically the only thing I've ever done in the US.
How does Vidyuth’s unique name and cultural background shape his entrepreneurial journey?
I used to visit here um, you know, with different companies that I used to work for before. But I'd never been to New York. Ever. And I just picked up my bags and said, Y well, maybe. I don't know.
Well it was just an
instinctive choice.
What number child are you?
I'm the second, and I'm definitely the black sheep.
Ah wait, you're one of h of how many?
Uh just two. I'm the younger. Yeah.
So is your older sibling an overachiever?
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Chapters
7 chapters
1
Why do people need to know if a handbag is real before or after they buy it?
0:00–3:48
2
How does Vidyuth’s unique name and cultural background shape his entrepreneurial journey?
3:48–8:37
3
What role did being the “black‑sheep” in his family play in founding Entrupy?
8:37–14:38
4
How did the concept of “entropy” become the name and core idea behind Entrupy?
14:38–21:53
5
What were the first steps Vidyuth and his co‑founder took to turn a theory into a working authentication product?
21:53–29:48
6
How did Entrupy validate its technology and secure its first market traction?
29:48–37:52
7
Why is building trust in transactions more important than making money for Entrupy?
37:52–45:23
Speakers
1 identifiedMore from Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
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