Raffia, Color, And The New Bag Rules with: Ilia-Sybil Sdralli | Emily Blumenthal & Ilia-Sybil Sdralli
episode
Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
25 min
1 speaker
5 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What is Ilia‑Sybil Sdralli’s background and how did she become a fashion editor?
So we never actually had y a season without a raffia um presence around. Just because it's it's warm climate, it I'm gonna buy one also. I buy one every three year, every beginning of summer. And if someone's doing great work on say Rafi Barnes here it's easier for me and I would feel more emotionally attached to the narrative. Oh because they're Greek. Yeah, exactly. Also it means yeah. Because it means something for me. It creates it creates culture for me. I see. than say g going to Paris by one there.
Hi and welcome to Handbag Designer 101 the podcast with your host, Emily Blumenthal, Handbag Industry Expert and the Handbag Perry Godmother. Each week we uncover the stories behind the handbags we love, from the iconic brands and top designers to the creativity, craftsmanship, and culture that define the handbag world. Whether you're a designer, collector, or simply passionate about handbags, this is your front row seat to it all.
Welcome, Ilia Sibyl Zidvali. I think I hope I pronounced your Greek name correctly to Handbag Designer 101 the podcast. Ilya, you are the fashion editor of the style title on Substack, where we connected. You are very Greek, correct? Welcome. So Greek at her. That's so cute. I have Greek friends and it's one of the things that they, you know, and by the way, I'm Greek. Did you not know that? And I said, yes, I know that. So I just want to lead in with you being Greek and also very much in fashion, right? Uh-huh,
uh-huh. Yeah, I mean even though those two things don't actually seem to to connect because uh not many people know fashion coming from read but it it can happen.
Yeah no I I I love that you are from Greece and your perspective is very much different than someone who would be, let's just say, from the United States, because I think Even with the internet, even with having access to TikTok and Instagram and every other platform. We still see things through our own personal lens. And it's with everybody else's perspective where we have the opportunity to grow and learn things that we didn't see or know. And that really is a wonderful opportunity for everyone in fashion to know, like, okay, it's just not at all about you. And we're able to pull from other people and obviously learn. So please enlighten us. What is your background and how you got started in becoming a fashion editor?
Because then I absolutely want to dive right into trends.
Mm. My first degree was in costume and theatre. And I'm doing a page T and fashion right now, writing about luck in dress. uh from a semi semiotic perspective. The fashion editor the thing happened when I ended at Vogue. And you realize that I liked it, not vogue, fashion. And then I decided to be a little bit more alternatively fashion editor. So saying the things that usu usually not being said. Yeah, I mean that pretty much sums it up.
And I have a
spice by them. And you have the Wyatt? I I have the substance. uh the side title where I'm freely to write things my own way. Which doesn't often happen on assignments from other videos video
So just to talk a little bit about that, so y you're still freelancing for of course for other outlets, correct? Yeah, yeah. So can you talk a little bit about what you're being asked to write about for the outlets and then talk about the difference of that versus what you cover on your Substack? Because I think a lot of editors have moved to Substack purely for that reason because there's what's paying them versus what they really want to talk about.
Especially let's take um accessories and let's say we're doing a a piece on uh trending fashion bags, which is the theme of the podcast. And I I'm not in a media outlet that's a typical main media outlet, fashion outlet, I'm not allowed to express my dislike, say in the craftsmanship of uh of a bike that's paying the ad. So we have to keep track whose ads we are we're having. And then I'm not gonna say praise the bug of the season b of their bug of the season, but let's say not writing if uh something isn't how it seems to be. If I have an objection on the craft machine or on the presentation of uh
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Chapters
5 chapters
1
What is Ilia‑Sybil Sdralli’s background and how did she become a fashion editor?
0:00–5:58
2
How does Substack give fashion writers more freedom compared to traditional media?
5:58–12:24
3
Why are seasonal “must‑have” cycles breaking down into micro‑movements?
12:24–18:52
4
How does social media fragment trend forecasting into localized micro‑cultures?
18:52–24:14
5
What’s the story behind the love‑hate relationship with oxblood bags?
24:14–25:37
Speakers
1 identifiedMore from Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
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