Why Gen Z Buys Luxury Differently: Insights from Hitha Herzog | Emily Blumenthal & Hitha Herzog
episode
Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
40 min
1 speaker
4 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
How does Taylor Swift’s branding illustrate growing with a generation?
It's not a new concept to get in with a younger generation and have that generation grow with your brand. I think the best example of that, and don't laugh when I say this. But Taylor Swift. Oh yeah. Taylor. Taylor Swift really did a great job growing with her her demographic because you have 44-year-old women who started listening to her 20 years ago. And the memories and the words and the and that brand, you know, they are diehard Swifties. They will do whatever and buy whatever. And I mean, she really That branding, you know, she nailed that branding. And I think that retailers, specifically in brands, have taken a page from that playbook.
Hi and welcome to Handbag Designer 101 the podcast with your host, Emily Blumenthal, handbag industry expert and the handbag parry godmother. Each week we uncover the stories behind the handbags we love, from the iconic brands and top designers to the creativity, craftsmanship, and culture that define the handbag world. Whether you're a designer, collector, or simply passionate about handbags, this is your front row seat to it all.
Welcome, Miss Heatha Herzog, Chief Research Officer at H Squared Research. And I say that with my inflection going up, only because you do many a hundred million other things that including a bookabag counterfeit handbags, as your friend reminded you about at the lunch. So welcome to Handbag Designer 101, the podcast. I am Selfishly so happy to finally get you on. I I'm happy I tracked you down for us to finally do this. What people don't know is that we have had
a storied history and also thank you for having me on. This is gonna be so exciting. But yes, before we got on this podcast, we were talking about all of our the days of your in the 90s we had.
But it's more like the days of lore now. So
It is a law. Yes. The law. Oh my goodness. Yeah, you are a lore.
I at this point everything rhymes. That's the way it needs to go. But Heatha, you you are a very smart person and very, very educated and very good at research. So not to minimize, but like there's a lot of good stuff you impart other than being a Parsons professor, other than being like the go-to for everything retail research, which again So much good nuggets are are are gonna come from this, even though we've said nothing. Talk to me because you know this is a podcast that is fluency. mostly about handbags, but can we just kind of gloss over what's going on in retail, circular economy? You and I spoke about yesterday about Gen Z and Coach. There's so much to just just dive in and I'm gonna interrupt you because I'm good at that too.
So just start, just, just start driving. I'm I'll Well, this is what I want.
I want that clip of you calling me very smart. I'm gonna send that to my mom because my mom is still in disbelief that I even have a job or I know what I'm doing. So same. So thank you for saying all of that. Thank you. Shout out to my Indian mom. And um Hey. We, you know, it's interesting. You mentioned the circular economy, but I want to take a couple steps back and talk about, you know, yes. Circularity, but also, and there's so many things that we can sort of frame as the economy, but we've been hearing a lot about the K-shaped economy and not to throw too many things at your listener base and everyone who is potentially watching this or and or listening. Not just on too many things.
But the K-shaped economy is something that everyone in in It's hot. It's yeah, economists, people who are watching the markets are talking about. Because it is relevant at by the in the way that people are shopping. And so I'm gonna explain just very briefly, I'll give you the TLDR on what the K shape means in case anyone wants to know. But if you think of a K, right, the top half of the K is the spenders that are price agnostic, they put things on their credit card, they pay it off monthly. Price of strawberries go up to twelve dollars a bucket. They're like, oh, that's weird. Pay they'll pay it. Really doesn't matter if a trip to Europe costs four thousand dollars or five thousand dollars because the you know the the exchange rate is is different.
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Chapters
4 chapters
1
How does Taylor Swift’s branding illustrate growing with a generation?
0:00–14:32
2
What is the K‑shaped economy and how does it affect luxury shoppers?
14:32–23:02
3
Which age groups were the biggest luxury spenders from 2020‑2024?
23:02–26:13
4
How do Gen Z shoppers balance vintage resale with full‑price luxury?
26:13–39:58
Speakers
1 identifiedMore from Handbag Designer 101: The Stories Behind Handbag Designers, Brands, and Industry Icons
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