Will ChatGPT Ads Change OpenAI? + Amanda Askell Explains Claude's New Constitution
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What is the main topic discussed in this episode?
It's your day to play.
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You know, I'm now regularly running into captchas when logging into my Google accounts that I cannot solve. Have you noticed this? They've gotten harder. Yes. They're twisting the letters more.
Yes.
And they're pressing them closer together.
Have you seen the ones where you have to rotate the object into the same direction as the sort of example?
That one I like because I can still do that one.
Yes.
But some of them are like, factor this quadratic equation. No, I'm routinely in this situation. It happens a lot to me on threads. I'll see like a link to a story I want to read, and I'll open it, and it'll be like the Washington Post or something. And they'd be like, well, you need to log in. And in order to do that, I log into the post through Google. But so now I have to log into my Google account. which has two-factor authentication, okay? So now I have to open up my 1Password, right? And then Google is going to send a notification to another app that I have to go open and grab a number that I bring back, that I put in. So I go through all of this drama, and then it's like, and now solve an impossible CAPTCHA.
Yeah. And it was like, I just wanted to read a six paragraph story about like something that happened at SpaceX or whatever. Yeah. And it can't be done anymore. So what one password, whatever you used to do, it's not working anymore. Figure it out.
Yeah. If only it were one password. It should literally now six fingerprints and a pass key and, you know, solve a math problem.
Genuine name for one password these days should be 15 steps because that's how long it takes to do fricking anything on there anymore. One password you wish. I'm Kevin Roos, a tech columnist at the New York Times. I'm Casey Noon from Platformer. And this is Hard Fork. This week, ads have arrived in ChatGPT. How will they change OpenAI? Then, there's a new constitution for Claude. Anthropic philosopher Amanda Askell is here to talk about how to shape an AI's personality. I'm going to use some of these techniques on you. Please don't.
So today we're talking about ads, specifically ads in ChatGPT, because late last week, OpenAI announced that they are going to start testing ads in ChatGPT for logged in adults in the U.S. on the free and the low cost Go tiers of ChatGPT. That's right, Kevin. I will discuss it right after these ads. No, we already did the ads. Oh, okay. So at least on my feed, people were reacting to this pretty negatively. I think a lot of people have gotten accustomed to using ChatGPT and other chatbots without a lot of direct commercial pressures. It's a refreshing break from all of the ads that have been shoveled at us on other platforms for years. And so collectively, I think people were just like, we knew that the honeymoon would be over eventually and that we'd be forced to see ads in ChatGPT like we are everywhere else.
Yeah, I think people can just remember products that they used that once did not have ads and now do. And no one thinks of the moment that ads arrived as the moment when the product got really good.
Yeah, right. I think there are some exceptions. I mean, some people like Instagram ads, for example, but I think mostly people see this as sort of a blight on the internet, maybe a necessary blight, but a blight nonetheless. And I think people were also surprised that OpenAI was moving in this direction because of some things that Sam Altman has said in the past about how he doesn't like ads and how he wanted to basically treat this as a last resort for OpenAI. Some people were saying, oh, this means that they're in trouble. They need to raise a bunch of money, you know, so they can keep building out their data centers and things like that.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–12:12
2
What are the new ChatGPT ad tests OpenAI announced and who will see them?
12:12–28:04
3
How will ChatGPT’s planned ad formats appear and claim to avoid influencing answers?
28:04–35:32
4
Why do experts worry ads could blend into ChatGPT responses over time?
35:32–54:18
5
How might ads change OpenAI’s business model and competitive landscape?
54:18–1:15:46
Speakers
6 identifiedMore from Hard Fork
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Meta Shifts the Blame + Do Data Center Bans Work? + The Final HatGPT
OpenAI’s Two-Week Pause + Jill Lepore on the Threat of the “Artificial State” + Train of Thought
Zuckerberg’s Anti-Doom Fantasy + Finally an A.I. Detector That Works + A.I. Math