Chobani’s Founder on Mission-Driven Entrepreneurship

Chobani is a leader in the global yogurt market, with more than 20 percent share of the U.S. market alone. It all started with one man, an abandoned yogurt factory in upstate New York, and a mission to make quality yogurt accessible to more people. In this episode, Harvard Business Review editor in chief Adi Ignatius and Chobani founder and CEO Hamdi Ulukaya discuss mission-driven entrepreneurship. You’ll learn how Ulukaya kept Chobani true to its original values, even as it scaled and began competing in new sectors. You’ll also learn why he adapted Chobani’s mission to center his employees.

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