The culture of hype (streetwear, cronuts, Gone Girl, Hamilton...) got replaced by the society of spectacle (fashion shows, Olympics, SuperBowl, Barbieheimer). Everything is a spectacle if you lead with celebrities, promote it wildly, and spend enough money on it. Spectacles grab our attention and fizzle in one summer or shorter. In this episode, Rei and Ana talk about SuperBowl's half show, why sports is the only thing that unifies us these days, and whether can hype make a comeback.Watch us on YouTubeFollow Ana here:Newsletter "The Sociology of Business"New book "Hitmakers: How Brands Influence Culture"Follow Rei here:Rei's LinkedInNewsletter "The Intersection"Rei's global innovation firm I&CO
No persons identified in this episode.
This episode hasn't been transcribed yet
Help us prioritize this episode for transcription by upvoting it.
Popular episodes get transcribed faster
Other recent transcribed episodes
Transcribed and ready to explore now
3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE
01 Jan 1970
El Partidazo de COPE
13:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
10:00H | 21 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
13:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana
12:00H | 20 DIC 2025 | Fin de Semana
01 Jan 1970
Fin de Semana