With the celebration of its 90th year and announcement of a brand refresh, this week the Grounds Management Association (GMA) talks to HortWeek about what this means for members. Jason Booth, chief operating officer of the GMA and Jennifer Carter, director of communications & marketing at the GMA also explore some of the challenges facing the turf sector with a recent GMA survey showing 68% of head grounds managers think climate change is their main challenge.Booth argues that the football pitch is often the least invested in, despite footballers spending 90-95% of their working week on one. He explains how the GMA is trying to change perceptions.Carter explores the common challenge of the skills shortage and how GMA NextGen is looking to help this, launched to inspire the next generation of grounds professionals. Hosted on Acast. See acast.com/privacy for more information.

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