Hotel Marketing Podcast
Episodes
275 - What Hoteliers Need to Know About GEO: Generative Engine Optimization
09 Sep 2025
Contributed by Lukas
Episode 275 of the Hotel Marketing Podcast uncovers the secrets of Generative Engine Optimization, or GEO. Hoteliers have three primary customers onli...
274 - The Influencer Playbook: 3 Simple Wins for Independent Hoteliers
07 Aug 2025
Contributed by Lukas
Episode 274 of the Hotel Marketing Podcast is going to deliver the key to unlocking social media success and direct revenue through influencer marketi...
273 - Experiential Marketing: Crafting Memorable Guest Experiences
08 Jul 2025
Contributed by Lukas
Experiential marketing is gaining traction as hotels seek to create memorable and shareable experiences for guests. From hosting social hours to colla...
272 - Making Metasearch Succeed For Your Hotel
10 Jun 2025
Contributed by Lukas
Get ready to uncover the strategies to make metasearch work for your hotel. Episode 272 breaks down the misconceptions and shows how hoteliers can set...
271 - The 3 Biggest Challenges For Boutique Hotels & How to Solve Them
13 May 2025
Contributed by Lukas
Episode 271 dives in to the 3 biggest challenges for boutique hotels & how to solve them. Get the full show notes at www.TravelBoomMarketing.com/po...
270 - ChatGPT’s New Features Revolutionize Hotel Marketing
01 Apr 2025
Contributed by Lukas
Episode 270 of the Hotel Marketing Podcast by TravelBoom reveals how hoteliers can maximize the new capabilities of OpenAI's ChatGPT 4.5. Past interac...
269 - Key Findings From The 2025 Leisure Travel Study
07 Feb 2025
Contributed by Lukas
Episode 269 of the Hotel Marketing Podcast by TravelBoom dives into the big takeaways from our new 2025 Leisure Travel Trends Study. As you may know ...
268 - AI’s Search Marketing Predictions for 2025
08 Jan 2025
Contributed by Lukas
Episode 268 of the Hotel Marketing Podcast reveals the trends AI (chatGPT) sees as the biggest shifts in the world of SEO for hoteliers. Do you think ...
267 - The Hospitality Show Wrap Up
01 Dec 2024
Contributed by Lukas
Welcome to episode 267 of The Hotel Marketing Podcast by TravelBoom. In this episode, we are sharing our key takeaways from the 2024 Hospitality Show ...
266 - Hotel Marketing Trends to Watch in 2025
23 Oct 2024
Contributed by Lukas
Welcome to episode 266 of The Hotel Marketing Podcast by TravelBoom. Today we have a big show where we’ll be the top trends to watch in 2025. SHOW ...
265 - Ranking The Biggest Blunders Hotel Digital Marketers Make
01 Oct 2024
Contributed by Lukas
Before you kick off 2025, let’s talk about the biggest blunders you can avoid as a hotel marketer. The cast goes down the list and groups the bigges...
264 - What great hoteliers do but most people don't. Being A Better Hotelier with Bart Berkey
20 Sep 2024
Contributed by Lukas
Join TravelBoom for an amazing conversation with Bart Berkey. Bart brings decades of hotel management experience, award winning author, host of “Mos...
263 - Last Minute Solutions To Drive Fall Hotel Occupancy
07 Sep 2024
Contributed by Lukas
Today on the Hotel Marketing Podcast we are pouring a nice Pumpkin Spice latte and talking about how hotels can drive fall occupancy. Tune in to get t...
262 - Battle of the 2025 Hotel Budgets: Are You Ready
20 Aug 2024
Contributed by Lukas
Episode 262 of the Hotel Marketing Podcast pits the cast members against each other to pick the top line items every hotel needs in their 2025 hotel m...
261 - 4 Easy Ways To Save Time & Money with Generative AI
06 Aug 2024
Contributed by Lukas
The Hotel Marketing Podcast is coming out with a fresh new format to help hoteliers succeed online. Tune in today to find out what AI strategies hotel...
260 - Maximizing Your Direct Bookings & Revenue with ThinkReservations - LIVE at HITEC 2024
26 Jun 2024
Contributed by Lukas
We're live at HITEC 2024 with special guest Richard Aday, CEO of ThinkReservations! Join us as we learn how boutique properties can drive direct booki...
259 - Creating Personal Guest Journeys - LIVE at HITEC 2024
25 Jun 2024
Contributed by Lukas
We're live at HITEC 2024 with special guest Ed St.Onge of Flip.to! Join us as we learn how creating a truly personalized guest journey can expand your...
258 - Universal Analytics Sunset: Don't Lose Your Hotel's Data
07 May 2024
Contributed by Lukas
The era of Google’s Universal Analytics (UA) is ending, and its successor, Google Analytics 4 (GA4), is transforming the world of website data analy...
257 - Most Profitable Marketing Channels for Hotels
30 Apr 2024
Contributed by Lukas
There are a near-infinite number of marketing channels vying for your budget, but which ones are worth your limited time and funds? SHOW NOTES AND M...
256 - Key Takeaways From the 2024 Hotelier Sentiment Study
23 Apr 2024
Contributed by Lukas
Gain insights into the new 2024 Hotelier Sentiment study and the four key takeaways that can directly lead to improvements to your hotel's marketing e...
255 - How Hotels Can Compete With Airbnb & Vacation Rentals
04 Apr 2024
Contributed by Lukas
Do you ever wonder how hotels can compete with the ever-evolving vacation rental industry? In episode 255 of the Hotel Marketing Podcast, we'll reveal...
254 - 4 Ways To Drive Revenue NOW! - Webinar Recording
26 Mar 2024
Contributed by Lukas
In this episode of the Hotel Marketing Podcast, you'll join TravelBoom on the March 20th webinar where we reveal four strategies to drive instant reve...
253 - Top 10 Hotel Marketing Myths Debunked
05 Mar 2024
Contributed by Lukas
In this episode of the Hotel Marketing Podcast, the team at TravelBoom will be uncovering the top 10 hotel marketing myths and deciding which ones are...
252 - Hotel Email Marketing Trends of 2024
23 Feb 2024
Contributed by Lukas
In this episode of the Hotel Marketing Podcast, we'll be uncovering the top email marketing trends for 2024 and the latest techniques for engaging gue...
251 - The Hidden Dangers of Hidden Hotel Fees (research)
23 Jan 2024
Contributed by Lukas
Did you know 31.5% of travelers will abandon the booking process when hidden fees are discovered? This is the Hotel Marketing Podcast by TravelBoom. ...
250 - How Great Content Leads To Great Hotel Conversion Rates
27 Dec 2023
Contributed by Lukas
Good day fellow hoteliers and welcome to the big 250th edition of the Hotel Marketing Podcast! Today's episode is going to dive into why great content...
249 - Generating Demand with Niche Targeting
19 Dec 2023
Contributed by Lukas
Good day fellow hoteliers and welcome to episode 249 of the Hotel Marketing Podcast. Today we have an interesting question, “Is catering to a small ...
248 - 11 Outdated SEO Strategies That Will Kill Your Hotel’s Rankings
04 Dec 2023
Contributed by Lukas
Today we are going to do some search optimization like it’s 2004. If your hotel is still doing these 11 incredibly dated SEO tactics, you're settin...
247 - 7 Ways to Double Your Hotel’s Conversion Rate
24 Oct 2023
Contributed by Lukas
Transform your hotel site into the ultimate revenue-generating machine with these seven strategies to optimize revenue & RevPAR DOWNLOAD THE 2023 LEI...
246 - How Hotels Should Be Using Social Media
10 Oct 2023
Contributed by Lukas
Hotels have struggled for years to find the right way to engage guests and drive revenue through social media channels. Today we’re going to make it...
245 - 6 Simple Ways To Make GA4 Work Harder For Your Hotel
03 Oct 2023
Contributed by Lukas
Today we’re going to share six simple tips to make GA4 work for your hotel. Back in July of this year, everyone realized Google was really, really s...
244 - Attracting The Next Generation of Hotel Guests
19 Sep 2023
Contributed by Lukas
Do you ever wonder how you can get those zoomers and younger guests to give your property a try? Look no further, that’s exactly what we’re coveri...
243 - Your Guests Are Demanding A Loyalty Program, Here's Proof
08 Aug 2023
Contributed by Lukas
The OTAs have come out with some fantastic loyalty programs to take your guests. Do you have a solution? We do and on today's podcast we dig into Ex...
242- 5 Things Leisure Travelers Want You To Know - New Travel Study
25 Jul 2023
Contributed by Lukas
What are the five things leisure travelers need you to know before they book a stay? On this episode of the Hotel Marketing Podcast, we answer that q...
241 - Secret Hotel Strategies With Remington Hospitality
06 Jul 2023
Contributed by Lukas
What can independent hoteliers learn from a major hospitality management company? Today we are joined by the Vice President of Digital Marketing for ...
240 - Will These 5 Tech Trends Change Your Hotel's Future?
27 Jun 2023
Contributed by Lukas
These five tech trends should be first and foremost in your hotel's plan for growth. In today's episode, we look at what's changing and what your hot...
239 - 11 Social Media Post Ideas for Hotels
13 Jun 2023
Contributed by Lukas
Social media should be a cornerstone of your hotel's marketing strategy. However, there's a good chance you're not doing it the right way. These 11 ...
238 - Recovering From A PR Disaster. What To Do When You Just Did Everything Wrong.
30 May 2023
Contributed by Lukas
In today’s podcast we’re going to cover what a hotel can do when they just did something really, really stupid. A hotel has been in the news for ...
237 - Everything A Hotelier Needs To Know About Google SERP Updates and Magi Release
23 May 2023
Contributed by Lukas
This episode we have the team from Eight Oh Two Marketing on to talk about the major changes Google is rolling out with Project Magi that will impact ...
236 - Traveler Sentiment Insights: 4 Things Every Hotelier Needs To Do In 2023
09 May 2023
Contributed by Lukas
Is your hotel ready for what's coming in 2023? Major shifts are on the way and the data from TravelBoom's latest Leisure Travel Sentiment study is sh...
235 - 5 Tricks To Make Your Hotel Instagram-Worthy
28 Apr 2023
Contributed by Lukas
Today on the Hotel Marketing Podcast your friends at TravelBoom are going to share five simple tricks you can put in place with just a little effort a...
234 - Key Insights from the Hunter Hotel Conference For The Independent Hotelier
04 Apr 2023
Contributed by Lukas
TravelBoom attended the renowned Hunter Hotel Conference in Atlanta this month and uncovered several key insights that will help independent hoteliers...
233 - SEO Essentials: Your Guide to the Top 5 Strategies for Hotel Victory in 2023
30 Mar 2023
Contributed by Lukas
Is your hotel struggling to fill vacancies and generate revenue? Are you missing out on potential guests because of ineffective SEO strategies? In thi...
232 - How ChatGPT and AI Will Shake Hotel Marketing to the Core
07 Feb 2023
Contributed by Lukas
Today we have a pretty interesting, and pretty scary episode. OpenAI’s ChatGPT has been hitting the world by storm since it’s launch in late Nove...
231 - 5 Simple & Free Tests To Optimize Your Hotel Website
31 Jan 2023
Contributed by Lukas
Welcome to episode 231 of the Hotel Marketing Podcast. In this short fuze edition of the podcast, we are going to go over 5 easy tests that you can ...
230 - The Headless Hotelier, Better Conversions Through Headless Web Development
16 Jan 2023
Contributed by Lukas
In today’s episode of the Hotel Marketing Podcast, we are going to tackle building headless websites, what they are, and why they are critical for s...
229 - 5 Trends For Your Hotel's Email Marketing in 2023
27 Dec 2022
Contributed by Lukas
The top email marketing trends for 2023. As an essential part of digital marketing for hotels, email marketing has the power to nurture guest relation...
228 - Watch Out For The ADA Ambulance Chasers!
01 Dec 2022
Contributed by Lukas
Watch out for the ADA Ambulance Chasers! Our industry, and us specifically, have seen an uptick in hoteliers getting served civil suits for their webs...
227 - TravelBoom Short Fuze: Demand The Reporting Your Hotel Needs to Succeed
08 Nov 2022
Contributed by Lukas
In this edition, on November 8th, 2022, I'm going to cover what you should DEMAND from your analytics in 2023. Not request, not ask nicely, but DEMAN...
226 - Three Questions That Will Make or Break Your Hotel’s Black Friday Success
25 Oct 2022
Contributed by Lukas
Get ready ladies and gentlemen, Black Friday and Cyber Monday is here and if past years are any indication, 2022 is going to be another gang-buster ye...
225 - Stop Including OTAs in your Hotel’s OTA Strategy
20 Sep 2022
Contributed by Lukas
The premise is pretty straightforward, OTAs don’t have to be the cornerstone of your booking strategy. Sure there’s a place, but not at the expen...
224- TravelBoom Short Fuze: Hotel Budget Season Is About To Get A Shake Up
13 Sep 2022
Contributed by Lukas
In today’s episode of the Hotel Marketing Podcast, we cover budget season. It’s already on everyone’s mind and most hoteliers have already star...
223- TravelBoom Short Fuze: It's The Economy Stupid
23 Aug 2022
Contributed by Lukas
Welcome to the TravelBoom Short Fuze! This is a bite size episode of the Hotel Marketing Podcast that gives you the data to make smarter decisions. ...
222 - Key Takeaways From The 2022 Leisure Travel Trends Study
17 Aug 2022
Contributed by Lukas
The new 2022 Leisure Travel Trends Study reveals concerning insights into how travelers are changing their planning and vacation trends in response to...
221 - Three Ways To Save Your Existing Bookings
26 Jul 2022
Contributed by Lukas
Leisure travel studies have recently proven that over one third of all booked vacations might be cancel due to rising costs. In today's episode we co...
220 - TravelBoom Book Club - Building A StoryBrand
28 Jun 2022
Contributed by Lukas
Join Pete DiMaio, Stuart Butler, and Alex Husner as they discuss Donald Miller's #1 best seller, Building a Storybrand on this edition of the Hotel Ma...
219 - 5 Social Media Tips For Hotels + 3 Things to Always Avoid
31 May 2022
Contributed by Lukas
As a hotel, the thought of establishing a social media presence from the ground up can be daunting. Even for seasoned social media professionals, conc...
218 - Boost Your Hotel’s Local Ranking With These Five Tips
17 May 2022
Contributed by Lukas
Your local profile and rankings are a critical step to ensuring your hotel is maximizing your potential impression share to guests. We have a compre...
217 - New Study Reveals Traveler Concern Over Rising Prices
03 May 2022
Contributed by Lukas
Well, today we have somewhat of a somber edition. TravelBoom just wrapped up a customer sentiment study and received over 2,000 responses regarding h...
216 - Are Pesky Humans Getting In The Way Of The Travel Experience?
12 Apr 2022
Contributed by Lukas
Today on the Hotel Marketing Podcast we’re going to be talking about an interesting question? Do humans add value to the travel experience? If you...
215 - Building a Hotel Digital Marketing Strategy From Ground Zero
05 Apr 2022
Contributed by Lukas
On today’s episode of the Hotel Marketing Podcast we’re going back to the root of everything and work on our fundamentals. Just like with sports,...
214 - Why Hotels Need A Great Creative Strategy
08 Mar 2022
Contributed by Lukas
In this episode of the Hotel Marketing Podcast we dive deeply into a topic we have not yet covered on the show, the importance of great creative. It ...
213 - These Five Vacation Rental Secrets Can Transform Your Hotel’s Marketing
15 Feb 2022
Contributed by Lukas
In this episode of the Hotel Marketing Podcast we are joined with two incredibly special guests, Alex Husner and Annie Holcombe of the Alex & Annie Po...
212 - The Year 2002 Called And Wants It’s Photos Back: How To Fix Your Hotel Photography
01 Feb 2022
Contributed by Lukas
Photography is one of the very most important elements of a hotel site to help drive conversion, other than the obvious booking engine, clear calls to...
211 - Is the latest iOS update the death of Facebook marketing for hotels
25 Jan 2022
Contributed by Lukas
Apple’s iOS 14.5 update is a big update that impacts web marketers across all spectrums. The new privacy settings, which have over half of iPhone u...
210 - Takeaways From Our Favorite Podcasts of 2021
04 Jan 2022
Contributed by Lukas
Join us on today's podcast to look back at the top episodes from 2021. If you missed these episodes, now's the perfect time to catch up and hit the h...
209 - TravelBoom’s 2022 Hotel Marketing Forecast
21 Dec 2021
Contributed by Lukas
2021 Has been a rollercoaster year and many hoteliers have seen incredible success. Today we discuss what we're thankful for, what we see coming in 20...
208 - Expedia's 2022 Travel Report
14 Dec 2021
Contributed by Lukas
Expedia has just released their 2022 Travel Trends report, and the data is quite interesting. Today, we’re going to be reviewing the the top-line fi...
207 - How To Improve Hotel Website Conversion Rates
07 Dec 2021
Contributed by Lukas
Today we’re looking at how you can improve your hotel’s conversion rate through A/B testing. We’re covering the basics from a more detailed arti...
206 - Which CMS Is Right For Your Hotel Website?
23 Nov 2021
Contributed by Lukas
Today we’re digging into what is on a lot of hoteliers' minds, 2022 and the big projects you’re planning for in the upcoming year. One of those b...
205 - Does OTT Advertising Make Sense For Hotels?
09 Nov 2021
Contributed by Lukas
OTT stands for “over-the-top” and is essentially television commercials served specifically through streaming services on connected devices. It’...
204 - A Hoteliers Guide To Black Friday Sales
02 Nov 2021
Contributed by Lukas
n today's episode we are going to review the article, "The Definitive Guide To Black Friday For Hoteliers" and focus on the specific way hotels and re...
203 -How You Can Create Kickass Content For Your Hotel’s Website
19 Oct 2021
Contributed by Lukas
Today on episode 203 of the Hotel Marketing Podcast we are going to dive into the 10 steps any hotelier can take to create kick ass content and ensure...
202 -Top 5 Hotel Operations Efforts That Support Marketing With Bruce Jordan
12 Oct 2021
Contributed by Lukas
In this episode of the Hotel Marketing Podcast, we welcome special guest Bruce Jordan, of Hotel Guest Management and the host of YouTube's Hotel Guest...
201 - COVID-19 Traveler Sentiment Study - The Delta Variant Effect
04 Oct 2021
Contributed by Lukas
In this episode of the Hotel Marketing Podcast the team reviews some interesting in the 13th and 14th editions of the Covid-19 Traveler Sentiment Stud...
200 - All Your Hospitality Questions Answered
21 Sep 2021
Contributed by Lukas
In today’s special 200th episode of the Hotel Marketing Podcast we welcome back both Stuart Butler and Melissa Kavanagh to the stage as we answer re...
199 - Don’t Let These Three Email Pitfalls Destroy Your Hotel’s Marketing
07 Sep 2021
Contributed by Lukas
Marketers are the worst when it comes to using an effective marketing tool in a smart way. And of all the tools at a marketers disposal, email is the...
198 - 8 Marketing Strategies For Hotels With High Occupancy
24 Aug 2021
Contributed by Lukas
Is your hotel experiencing high occupancy? Congratulations! Pat yourself on the back, pour yourself a drink and get back to work. Today we are going ...
197 - Major Traveler Shifts Unveiled In Expedia’s Latest Traveler Value Index
17 Aug 2021
Contributed by Lukas
Expedia Group just released their Traveler Value Index, which looks at traveler behavior changes in our post-COVID world. We don't agree with everyth...
196 - 10 Reasons To Redesign Your Hotel’s Website
03 Aug 2021
Contributed by Lukas
Have you recently asked yourself “Do I need to revamp my hotel website?” With so many components to website design and development, the thought of...
195 - Driving Hotel Revenue & Guest Satisfaction Through the Art of Persuasion
27 Jul 2021
Contributed by Lukas
Ryan Beachum of HelloVacay.com is joining us on the Hotel Marketing Podcast today to share his years of experience launching and managing companies as...
194 - Is Microsoft’s Clarity The Secret To An Improved Hotel Conversion Rate?
13 Jul 2021
Contributed by Lukas
Clarity, Microsoft’s revolutionary user behavior analytics tool, made a big splash several months ago as a way you can gain great insight into how y...
193 - 3 Easy PPC Tests To Run Now!
06 Jul 2021
Contributed by Lukas
Testing is one of the most important aspects of running a successful PPC campaign. Even if your campaigns are meeting your advertising goals, if you a...
192 - Five Inexpensive Ways Hotels Can Lean In To Kid Friendly
23 Jun 2021
Contributed by Lukas
Are you ignoring a major segment of your audience, and a vast majority of the true decision makers who hold your future in their hands? If you’re a...
191 - How To Analyze The Performance Of Display Demand Generation
15 Jun 2021
Contributed by Lukas
Many hoteliers have relegated display ads as something that doesn’t work or is of dubious impact on putting heads in beds. We’re here today to say...
190 - We Are Now TravelBoom + How You Can Deconstruct Your Hotel Conversion Funnel
08 Jun 2021
Contributed by Lukas
Big, big changes are afoot here at Fuel… or should I say big Booming changes. Today the podcast becomes the TravelBoom Marketing Podcast to complem...
189 - Email Insights: 3 Tests To Run Right Now and 3 Pitfalls To Avoid
25 May 2021
Contributed by Lukas
Email is quite likely your number one converting tool in your marketing toolbox. If it’s not, you’ve got some work to do to hone your email colle...
188 - 12 Things You Shouldn’t Let Google Automate
18 May 2021
Contributed by Lukas
Google Ads has released their new Auto-Apply Beta that allows you to choose “optimizations” that Google can do for you automatically. On the surfa...
187 - The 7 Analytics Data Points Hotels Need to Look at Right Now
11 May 2021
Contributed by Lukas
Don't wait until the end of the month to look at your hotel's analytics! If you do, you will be missing out on exactly what consumers are looking for ...
186 - Six Strategies To Finding Staff For Your Hotel
04 May 2021
Contributed by Lukas
To fully staff your hotel or resort you must look at your employment strategy the same as you would look at your marketing strategy. In today’s podc...
185 - How To Differentiate Your Hotel: Getting A Leg Up On The Competition
27 Apr 2021
Contributed by Lukas
It’s not easy for a hotel to stand out against their competition. At the end of the day, you are providing a place to stay just like your competitor...
184 - Customer Sentiment Study #12: Get Ready For A Booming Spring & Summer
20 Apr 2021
Contributed by Lukas
The latest edition of the Fuel Customer Sentiment Study (Volume 12) dives in to when your customers are going to be ready to travel, what it will take...
183 - Three Easy Steps To Build Your Disaster Communications Plan
14 Apr 2021
Contributed by Lukas
Travel coming back in an incredible way. In fact we’re seeing many examples of hoteliers even breaking their 2019 numbers. However, don't sit ba...
182 -Top 3 Lessons Learned During The Pandemic
07 Apr 2021
Contributed by Lukas
It’s been a crazy year here at Fuel and we’ve learned a thing or two. In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss t...
181 - Everything You Need To Know About Google’s Metasearch Changes
24 Mar 2021
Contributed by Lukas
This past week, Google quietly rolled out what may end up being a Trojan horse. By opening up Google Hotel Search organic listings, Google aims to gai...
180 - Will TripAdvisor Plus Destroy Your Hotel’s Direct Bookings?
19 Mar 2021
Contributed by Lukas
TripAdvisor is sending a ripple of concern, and potentially opportunity, through the hotel industry. Back in December 2020, TripAdvisor Plus launched ...
179 - What The Heck Is Clubhouse And Why Should I Care?
15 Mar 2021
Contributed by Lukas
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss all things Clubhouse. If you’re not on this new audio-only social platfor...
178 - Top 3 Google Analytics Goals For Hotel Websites
03 Mar 2021
Contributed by Lukas
While the ultimate goal on a hotel website is to drive bookings, there is more behavioral data available in Google Analytics that can help a hotelier ...
177 - Secrets To Optimizing Your Hotel Website Conversion Rate
16 Feb 2021
Contributed by Lukas
During the recovery from the coronavirus pandemic, competition is going to be tough. There will likely be less demand and you’ll have to work harder...
176 - Is 2021 The Year Of The Mobile App?
11 Feb 2021
Contributed by Lukas
At Fuel, we know a thing or two about mobile apps. Our Fuel Mobile App and Digital KEy software has been deployed to dozens of hotels for more than fi...