Hotel Marketing Podcast
Episodes
75 - Is SEO Finally Dead In 2018? Listen And Find Out.
28 Jan 2018
Contributed by Lukas
We’ve been hearing that ‘SEO is dead’ for the better part of the last 4 years. While it’s certainly true that the value of SEO has become hard...
74 - Are There Troubles At TripAdvisor?
14 Jan 2018
Contributed by Lukas
TripAdvisor is setting the stage for a year full of changes in 2018. They launched a major new initiative at the very end of 2017 with Sponsored Posi...
73 - The Hotel Industry's New Year Wish List for 2018
07 Jan 2018
Contributed by Lukas
Hoteliers - If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from...
72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes
18 Dec 2017
Contributed by Lukas
In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is ...
71 - The Things You Must Do Before Your Hotel Opens
11 Dec 2017
Contributed by Lukas
Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of ...
70 - What Happens When Phone Agents Act Like Your Website?
04 Dec 2017
Contributed by Lukas
In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone rese...
69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings
18 Nov 2017
Contributed by Lukas
Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, o...
68 - Top 8 Travel Trend Predictions For 2018
05 Nov 2017
Contributed by Lukas
In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018. Looking for inspiratio...
67 - 6 Common Analytics Mistakes You May be Making
30 Oct 2017
Contributed by Lukas
What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wrea...
66 - Does Your Hotel’s Marketing Sit On A Throne Of Lies?
23 Oct 2017
Contributed by Lukas
Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins wh...
65 - Does Your Hotel Have The Right Booking Engine?
16 Oct 2017
Contributed by Lukas
All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right a...
64 - Secrets To Becoming A Hotel Advertising Pro
10 Oct 2017
Contributed by Lukas
Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all...
63 - How To Make Your Hotel Website More Effective By Answering Questions
25 Sep 2017
Contributed by Lukas
Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a custo...
62 - 5 Unbelievable Hotel Marketing Facts You Need To Know And Act Upon
08 Sep 2017
Contributed by Lukas
Fueligans tend to be nerdy about data and we’re always looking to find new insights that can help shape the marketing strategy for our hotel clients...
61 - Breaking Bad-vertising: Top Hotel Marketing Myths Debunked
28 Aug 2017
Contributed by Lukas
As marketers, it’s far too easy for us to rest on our past successes and for us to believe that what worked yesterday will work tomorrow. The realit...
60 - Easily Improve Your Guest Satisfaction by Communicating The Right Way
12 Aug 2017
Contributed by Lukas
This week, we have special guest star, Valerie Castillo from TrustYou on the show to talk to us about an amazing study that they recently published. T...
59 - Smarter Hotel Email Automation & Personalization
31 Jul 2017
Contributed by Lukas
The marketing mix is becoming more and more complex with new opportunities and tools constantly becoming available to hoteliers. Unfortunately, the da...
58 - How to Market Your Hotel on a Shoestring Budget
14 Jul 2017
Contributed by Lukas
Marketing your hotel can be costly, but it doesn’t have to be. In this episode we discuss some free or nearly free methods and marketing tactics tha...
57 - What You Missed at HITEC 2017
03 Jul 2017
Contributed by Lukas
Stuart recently attended the HITEC 2017 show in Toronto. In this episode, we talk about the overall mood of the industry and give a shout out to some ...
56 - How Your Hotel Can Dominate the SERP In A Mobile-First World
20 Jun 2017
Contributed by Lukas
Having a mobile-first mindset is key to a successful hotel marketing strategy. To get it right, you have to make sure that you’re paying attention t...
55 - Set Your Hotel Apart With Unique Amenities
04 Jun 2017
Contributed by Lukas
In a world of increased competition. Domination by the OTAs and the threat of disruption from DIY hoteliers, hotels have to learn to stand out from th...
54 -5 Reasons Why People Are Unsubscribing From Hotel Emails
19 May 2017
Contributed by Lukas
The email database of any hotel is typically the #1 performing marketing asset available to drive revenue. While email is slightly less effective as ...
53 - Everything Your Hotel Needs To Know About Attribution Modelling
08 May 2017
Contributed by Lukas
There’s a lot of talk in the industry right now about attribution modelling and that scares the daylights out of a lot of people because it’s supe...
52 - The 17 Biggest Booking Engine Mistakes That You Should Avoid
27 Apr 2017
Contributed by Lukas
We recently published an article that highlighted the tremendous potential of using a mobile-friendly booking engine. In it, we discussed the fact tha...
51 - How Storytelling Can Get You More Bookings
17 Apr 2017
Contributed by Lukas
Storytelling is all the rage right now, but it's not a fad. In fact, storytelling has been used as a method of communication for thousands of years. I...
50 - Special LIVE Ask Me Anything Edition
10 Apr 2017
Contributed by Lukas
To celebrate one year and 50 episodes of the Fuel Hotel Marketing podcast, we are broadcasting live on Youtube, Facebook and Twitter. This episode is ...
49 - Why You Should Be User Testing Your Hotel Website
03 Apr 2017
Contributed by Lukas
We often talk about the importance of testing your hotel website and how it helps improve your conversion rate. In this episode of the Fuel Hotel Mark...
48 - Stop Blaming Millennials For Increasing Guest Expectations
28 Mar 2017
Contributed by Lukas
Let's be honest, Millennials get the blame for so many things. The truth is that those of us who were born before 1980 are simply jealous that the you...
47 - Is Google Becoming An OTA?
20 Mar 2017
Contributed by Lukas
2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as ...
46 - What You Need To Know About The 2017 Website Behavior Study
10 Mar 2017
Contributed by Lukas
If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine fo...
45 - How To Hire A SEO Consultant For Your Hotel
06 Mar 2017
Contributed by Lukas
45 - How To Hire A SEO Consultant For Your Hotel by TravelBoom. The hotel industry's best podcast for practical marketing advice. The BoomSquad are as...
44 - What OTAs Are Doing Right And Your Hotel Is Doing Wrong
25 Feb 2017
Contributed by Lukas
In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Pr...
43 - 5 Things Hoteliers Must Know About Mobile Behaviors
21 Feb 2017
Contributed by Lukas
Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gon...
42 - How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)
13 Feb 2017
Contributed by Lukas
Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to ev...
41 - Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)
06 Feb 2017
Contributed by Lukas
What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No ...
40 - Different Advertising Channels Require Different Strategies
30 Jan 2017
Contributed by Lukas
In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from...
39 - The Year Of The Hotel Guest (Part 2)
22 Jan 2017
Contributed by Lukas
In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. GET THE FULL SHOW NOTES AT: http://www....
38 - The Year Of The Hotel Guest (Part 1)
18 Jan 2017
Contributed by Lukas
It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought ...
37- Kick Off 2017 With These Hotel Marketing Resolutions
09 Jan 2017
Contributed by Lukas
We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to ...
36 - The Best FREE Hotel Marketing Tools for 2017
03 Jan 2017
Contributed by Lukas
The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter...
35 - Are You Making These Top 10 Hotel PPC Mistakes?
19 Dec 2016
Contributed by Lukas
There's no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and...
34 - How People Use their Phones for Travel According to Google
09 Dec 2016
Contributed by Lukas
In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-6...
33 - How Expedia's Rev+ Can Help Your Hotel
03 Dec 2016
Contributed by Lukas
Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expe...
32 - What We Learned at Internet Summit and HX 2016
23 Nov 2016
Contributed by Lukas
Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announ...
31 - Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building
21 Nov 2016
Contributed by Lukas
Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new pe...
30 - Is Your Hotel Making These Top 10 Website Mistakes?
07 Nov 2016
Contributed by Lukas
Your hotel website is the cornerstone of your hotel’s success. It’s the focal point of your marketing efforts, the virtual front lobby to your pro...
29 - Travel Digital Marketing Summit Recap
30 Oct 2016
Contributed by Lukas
Some of your Fueligan friends attended the first ever Travel Digital Marketing Summit hosted by Leonardo this week. We thought it would be fun to di...
28 - Is Your Hotel Taking Advantage of Cyber Monday?
24 Oct 2016
Contributed by Lukas
For some hotels, Cyber Monday may be the single largest volume booking day of the entire year. Is your property taking part in this phenomenal opportu...
27 - Airb-N-Bust? What Hotels Can Learn From The World’s Biggest Travel Disruptor
17 Oct 2016
Contributed by Lukas
AirBNB seems to be everywhere in the media right now. Will this industry disruptor spell certain doom for the hotel industry, or are there lessons tha...
26 - Converting After The Conversion: Making Your Thank You Pages Work
11 Oct 2016
Contributed by Lukas
Hoteliers, and marketers in general, think the conversion process ends once a booking takes place. This thought process is not only wrong, but it is ...
25 - How To Make Amazing Video Content
01 Oct 2016
Contributed by Lukas
Awesome New Hawaii Promotional Campaign https://www.tnooz.com/article/smile-please-personalised-travel-itineraries-based-on-facial-expressionsa/ ====...
24 - Google Changes Your Hotel Needs to Know
26 Sep 2016
Contributed by Lukas
In The News: Marriott / Starwood Merger Complete http://www.usatoday.com/story/travel/roadwarriorvoices/2016/09/23/marriott-starwood-merger-complete...
23 - The Best and Worst Travel Industry Mobile Apps
17 Sep 2016
Contributed by Lukas
Show Notes: Mobile Apps are all the rage, in this episode, we look at the good, the bad and the ugly app from the major travel industry players. Find ...
22 - 10 Hotel Marketing Metrics That Actually Matter
09 Sep 2016
Contributed by Lukas
Paying attention to your data is critical if you want to be a successful hotel marketer. The challenge is knowing which metrics to pay attention to an...
21 - What Every Hotel Needs to Know About Digital Marketing in 2016 (Courtesy of HSMAI)
02 Sep 2016
Contributed by Lukas
The Hospitality Sales and Marketing Association International (HSMAI) is one of the industry's leading advocates for intelligent, sustainable hotel re...
20 - How to Easily Create Amazing Content
26 Aug 2016
Contributed by Lukas
Show Notes: Chances are, if you have a product or service to sell, you are producing content in some form or fashion. From text, photos and videos to ...
19 - The Art and Science of Upselling Your Hotel Guest
20 Aug 2016
Contributed by Lukas
In this ultra-competitive hospitality industry, profitability is tough to maintain. Consumers have more research power than ever and have the tools an...
18 - The War Between OTAs and Hotels is Reaching Boiling Point
13 Aug 2016
Contributed by Lukas
In the inaugural episode of the Fuel Hotel Marketing Podcast, we discussed the OTAs vs. Direct bookings and gave some ideas on how you can reclaim som...
17 - How to Turn Loyal Guests into Brand Advocates
05 Aug 2016
Contributed by Lukas
In this week’s episode we analyze and discuss an article from Hospitalitynet.org by Sarah Came - a copywriter with GuestRevu. The article discusses ...
16 - The Definitive Hotel On-Page SEO Cheat Sheet
29 Jul 2016
Contributed by Lukas
Despite search engines doing their best to push organic results down and replace them with more paid ads, every hotel still relies on a steady stream ...
15 - How to Deal With a Social Media or PR Crisis
23 Jul 2016
Contributed by Lukas
Your social fan base can be one of your hotel’s best assets and word-of-mouth exposure can be priceless. However massive social exposure is not alw...
14 - How Your Hotel Can Benefit From Newsjacking (Pokemon Go Edition)
15 Jul 2016
Contributed by Lukas
Pokemon are everywhere and Pokemon Go is everywhere in the media right now and everyone is trying to get their own little piece of attention from this...
13 - The Do’s & Don’ts of Social Media For Hotels
08 Jul 2016
Contributed by Lukas
In this week’s episode of the Fuel Hotel Marketing Podcast, we dig into the world of social media. What social media platforms are right for your ho...
12 - Travel News Roundup July 2016
01 Jul 2016
Contributed by Lukas
In this week’s episode of the Fuel Hotel Marketing Podcast, we keep it short and sweet. We’ve been a little distracted this week with our local co...
11 - What We Learned at HITEC 2016
24 Jun 2016
Contributed by Lukas
Your friends from the Fuel Hotel Marketing Podcast took a trip to New Orleans this week for the Hospitality Industry Technology Exposition & Conferen...
10 - Should My Hotel Have a Blog?
19 Jun 2016
Contributed by Lukas
In this episode of the Fuel Hotel Marketing Podcast, we discuss whether or not a hotel needs a blog. You’re already super-busy, should you spend som...
9 - The ABCs of AB Testing
10 Jun 2016
Contributed by Lukas
We get testy with each other this week, as we talk about how to effectively run tests on your website in order to increase conversion and revenue. The...
8 - Outsmart Other Hotels with Competitive Advertising
03 Jun 2016
Contributed by Lukas
We get a little bit sneaky in this episode because we're discussing ways to take market share away from your competition with some very aggressive tac...
7 - How to Get More Hotel Bookings and Influence People
28 May 2016
Contributed by Lukas
Are you ready to drink from a fire hose? This is a fast-paced episode focusing on ways to influence your potential guest's decision making and increas...
6 - TripAdvisor: Friend or Foe?
21 May 2016
Contributed by Lukas
There's no denying the power and influence that TripAdvisor has on the travel industry. Yet, some hoteliers are still ignoring or refusing to accept t...
5 - Top 3 SEO ranking factors for hotels
16 May 2016
Contributed by Lukas
Everything you need to know about content, links and Google's RankBrain for your hotel SEO in one super episode of the Fuel Hotel Marketing Podcast. W...
4 - Paid Advertising for Hotels (adwords, HPA, Facebook)
06 May 2016
Contributed by Lukas
Should my hotel spend its advertising budget on Google adwords? Should my hotel bid on brand keywords? Is Facebook advertising right for my hotel? Wha...
3 - Should your Hotel Have a Mobile App?
30 Apr 2016
Contributed by Lukas
Should your hotel have a mobile app? What are the benefits to your property from an operational standpoint? How can a mobile app make your hotel more ...
2 - Email Marketing for Hotels
16 Apr 2016
Contributed by Lukas
In this episode, the Fueligans dig into the subject of email marketing. Even some of the big hotels sometimes make mistakes. Be sure that your propert...
1 - Relying on OTAs vs. Direct Bookings
09 Apr 2016
Contributed by Lukas
In the first episode of the Fuel Hotel Marketing podcast, the Fueligans discuss how Hilton and Marriott are offering incentives for guests to book dir...