Hotel Marketing Podcast

175 - 11 Key Differences Between Pandemic Travelers and Non-Travelers

27 Jan 2021

Contributed by Lukas

We released the latest findings of version 11 of the Fuel Consumer Sentiment Leisure Travel Study a few weeks ago. Original findings: https://www.fuel...

174 - 21 Tactical Hotel Marketing Things To Do In 2021

18 Jan 2021

Contributed by Lukas

This is a back-to-basics episode where the Fueligans discuss 21 tangible tactics that your hotel can implement today. We break the ideas down into cat...

173 - Will a Vaccine Bring Back Leisure Travel?

11 Jan 2021

Contributed by Lukas

In this episode, the Fueligans break down the latest consumer sentiment study data and discuss the impact that a vaccine is going to have on leisure t...

172 - 3 Things We’re Thankful for and 1 Holiday Wish

24 Dec 2020

Contributed by Lukas

As we close on an unprecedented year of turmoil, the Fueligans take time to reflect on the things that we’re thankful for during the past 12-months....

171 - 10 Tools & Tactics To Identify Backlink Opportunities

21 Dec 2020

Contributed by Lukas

During these tumultuous times, it’s important not to neglect your fundamentals. One of the pillars of effective Search Engine Optimization is backli...

170 - Is This The Death of Google Analytics?

17 Dec 2020

Contributed by Lukas

Buckle up, folks. Google Analytics as you know it may be on its way out and will soon be replaced by Google Analytics 4. This completely new product i...

169 - Is Your Post Booking Strategy Costing You Biggly?

16 Nov 2020

Contributed by Lukas

Every hotelier knows about the conversion funnel: potential guests enter your site, shop for a room, and make a booking. BAM! That guest just made i...

168 - 5 Things To Invest In And 1 Thing To Cut From Your 2021 Marketing Budget

23 Oct 2020

Contributed by Lukas

Ladies and gentlemen, 2021 is going to be an exciting year and the budget battles are just starting to heat up. Departments claiming stake to budgets...

167 - 4 Must-Have Components of a Successful 2020 Cyber Campaign

16 Oct 2020

Contributed by Lukas

Having a successful Cyber Monday/Black Friday campaign is a critical component of many hotels’ marketing strategy. It can give you a booking boost f...

166 - The Social Dilemma And What It Means For Your Hotel

15 Oct 2020

Contributed by Lukas

The Fueligans recently watch the new Netflix documentary, The Social Dilemma. In this episode, they sit down to discuss their take on this controversi...

165 - How To Prepare For A Cookieless World

12 Oct 2020

Contributed by Lukas

There's a lot of noise surrounding the death of third-party cookies and the chaos that this will create for marketers. In this episode, the fueligans ...

164 - The Hunter Hotelier: Finding New Guests In Difficult Markets

07 Oct 2020

Contributed by Lukas

Hotels can no longer rely on an organic demand to put heads in beds. As an industry, we need to switch our mindset from that of a gatherer to that of ...

163 - Great News! People Are Traveling

18 Sep 2020

Contributed by Lukas

In our latest consumer sentiment study, we reached a msssive tipping point in North American Travel. More than half of travellers are reporting that t...

162 - The 3 Unsaid Things That Are Costing Your Hotel Money

18 Sep 2020

Contributed by Lukas

Thanks to our latest consumer sentiment survey results we’ve identified the topics people want to hear from hotels right now. Staying in touch with ...

161 - Consumer Confidence Is Rebounding But Safety Is Still The Primary Concern

21 Aug 2020

Contributed by Lukas

In our continuing look at consumer sentiment during the coronavirus outbreak, we are beginning to see some positive signs of recovery. After recently ...

160 - Google’s Latest Ranking Signal Marks A New Age In SEO

04 Aug 2020

Contributed by Lukas

Don't worry, it's not the death of SEO and it's not another portmanteau with some random word strung together with 'geddon', like mobilegeddon. In fac...

159 - The Top 7 Most Tweetable Pieces of Hotel Marketing Advice You Need Right Now (with Tim Peter)

27 Jul 2020

Contributed by Lukas

You already know that the Fuel Hotel Marketing Podcast is the #1 podcast in the world for all things hotel marketing. But, did you know that there’...

158 - Why Consumer Sentiment Is Heading In The Wrong Direction

20 Jul 2020

Contributed by Lukas

Fuel recently released volume 7 of our consumer sentiment study and it's a real eye-opener. Just when we all thought things were heading in the right ...

157 - How Hotels Can Benefit From The Secret COVID Strategies Of Fortune 500 CEOs

12 Jul 2020

Contributed by Lukas

In the latest issue (June/July) of Fortune magazine, the CEOs of the 2020 Fortune 500 list were asked how the world is going to change due to the COVI...

156 - ReviewPro, StayNTouch, and Fuel’s Hotelier Sentiment Study Offers Amazing Recovery Insights

27 Jun 2020

Contributed by Lukas

Fuel recently performed a study with our friends at ReviewPro and StayNTouch, during which we surveyed 500 hoteliers to gain insight into how they wer...

155 - 10 Reasons That Your Hotel Needs A Mobile App and 10 Must-Have Features

22 Jun 2020

Contributed by Lukas

All the way back in episode 3 of the Fuel Hotel Marketing Podcast, we discussed the need for a hotel mobile app. Four years on, the technology has sti...

154 - What Travelers Have To Say About Hotel Recovery

15 Jun 2020

Contributed by Lukas

This episode of the Fuel Hotel Marketing Podcast takes a deep dive into the latest findings from the most comprehensive COVID-19 Consumer Sentiment Da...

153 - Why Your COVID-19 Recovery Depends On Your Hotel CRM

04 Jun 2020

Contributed by Lukas

The United States is quickly reopening from the COVID-19 lockdowns and the pent-up demand by travelers is almost palpable. In the Myrtle Beach area a...

152 - Examples of Successful Marketing Campaigns During COVID-19 (with Flip.to)

19 May 2020

Contributed by Lukas

During this pandemic, marketers have had to throw out their playbook and create new and original marketing campaigns in order to stay top-of-mind with...

151 - Times Are A-Changing: Top 5 Shifts in Consumer Sentiment

08 May 2020

Contributed by Lukas

Fuel has been conducting a series of studies to follow the change in consumer sentiment around COVID-19 travel. We have completed the second study, wh...

150 - COVID Recovery: 5 Proven Strategies To Recover Your Hotel’s Lost Bookings

06 May 2020

Contributed by Lukas

Throughout the United States, Europe, and Asia hoteliers have struggled to find the right way to maintain their existing bookings in the face of manda...

149 - 5 Amazing Revenue Management Tips To Think About During A Downturn (with Lily Mockerman)

01 May 2020

Contributed by Lukas

Lily is a seasoned revenue optimization veteran and recently launched her own revenue management podcast. In this episode, we tap into her wisdom and ...

148 - 6 Ways To Look For Recovery Signals And Make Smarter Decisions (with Screen Pilot)

22 Apr 2020

Contributed by Lukas

What signals can hotels track to gauge guest readiness to travel again? From a digital marketing perspective, how can hotels get back into the market ...

147 - 4 Ways to Drive Growth and Increase Engagement With Your Guest Data

19 Apr 2020

Contributed by Lukas

Marketers have become wizards of data collection, masters of data storage, and champions of data management. But for most of us, that’s where the wi...

146 - A Deep Dive Into Fuel’s COVID-19 Consumer Sentiment Data

13 Apr 2020

Contributed by Lukas

Fuel recently conducted a consumer sentiment study to more than 10,000 leisure travelers to see how the COVID-19 pandemic is impacting their travel pl...

145 - 8 Guest Types Who Will Stay At Your Hotel Right Now And How To Target Them (with Loren Gray)

09 Apr 2020

Contributed by Lukas

While it may seem that no one is traveling during the COVID-19 pandemic, there are still groups of people that need to stay in hotels for a variety of...

144 - The 3 Things Hoteliers Should be Doing with Their COVID-19 Analytics Data Now

07 Apr 2020

Contributed by Lukas

You know the saying...if not now, then when? If you are like the majority of hotels right now, the traffic and revenue being generated online has come...

143 - Smart Hoteliers Have Updated Their Policies For COVID-19, Here’s How You Can Too

06 Apr 2020

Contributed by Lukas

In times of disaster and social upheaval, such as the COVID-19 struggles today, hoteliers must be both adaptable and transparent with their guests. W...

142 - Now Is The Time: What Should You Be Doing Right Now (with Tammy Carlisle from Milestone)

02 Apr 2020

Contributed by Lukas

We're getting a lot of questions about what folks should be doing right now. The challenge is that a lot of properties are down to minimal occupancy a...

141 - A Hotelier’s View On How To Market During The COVID-19 Crisis (with Kelly Simmons)

31 Mar 2020

Contributed by Lukas

In this episode of the award-winning Fuel Hotel marketing podcast, we chat with industry veteran, Kelly Simmons on how her company is tackling the cha...

140 - Local Listings Updates Best Practices During COVID-19

30 Mar 2020

Contributed by Lukas

In this episode, we go through some simple changes that your property should be making right now to your local listings. Keeping property information ...

139 - How To Nail Hotel Messaging During A Global Crisis

26 Mar 2020

Contributed by Lukas

Now more than ever, the messaging you send your guests is vital to your hotel’s future success. Your hotel messaging could invoke confidence and tog...

138 - Adjustments To Consider For Your Hotel Advertising Right Now

25 Mar 2020

Contributed by Lukas

These are unprecedented times and they call for us to rethink our advertising approach. In this episode, we discuss some simple considerations that yo...

137 -8 Things Hotels Should Be Doing About The Global Crisis (with Tim Peter)

21 Mar 2020

Contributed by Lukas

In this episode, the Fueligans chat with Industry Guru, Tim Peter, about his advice for hotels and travel industry businesses who are feeling the shoc...

136 - Applying Lessons Learned from 9//11 To The COVID-19 Crisis (with Loren Gray)

17 Mar 2020

Contributed by Lukas

Sorry about the audio quality on this one. We hope that the content is valuable, though. In this episode, we talk to industry guru, Loren Gray about ...

135 - Google Is Going To Destroy Us All (Starting With The OTAs)

26 Feb 2020

Contributed by Lukas

All the way back in episode 47, we asked the question ”Is Google Becoming An OTA?”. Also, in episode 99, we discussed the fact that “Google Is B...

134 - 5 Things Every Small Hotelier Needs To Be Doing To Compete Today

20 Feb 2020

Contributed by Lukas

Today's small hotelier has more to deal with than ever before.  OTAs are a must... but eat into the ever-shrinking margin. The flags are getting more...

133 - Even More Shocking Revelations Of Hotel Guest Behavior (part 2)

29 Jan 2020

Contributed by Lukas

This episode is part two of our look at user behavior and performance on your hotel website. In part 1, we covered the movement of a guest through you...

132 - Shocking Revelations Of Hotel Guest Behavior (part 1)

20 Jan 2020

Contributed by Lukas

Alternative episode titles: You won’t believe what your guests are doing when you’re not looking What your guests are doing when they don’t thin...

131 - Is It Time To Re-Evaluate Your Booking Engine?

13 Jan 2020

Contributed by Lukas

Let’s face it, your booking engine is one of the most important pieces of your marketing strategy. According to the Fuel 2019 Leisure Travel study, ...

130 - Why Your Hotel Should Consider Offering Gift Cards

09 Jan 2020

Contributed by Lukas

Did you know that Gift Cards are the most requested gift for 13 straight years? Well, it’s true and your hotel can take advantage of this multi-bill...

129 - Launching And Managing Your Hotel’s SMS/Text Messaging Campaign

17 Dec 2019

Contributed by Lukas

Why aren’t people leveraging the power of SMS messaging to improve the guest experience and create tighter relationships? Perhaps hotels are scared ...

128 - The 5 Ps of Storytelling for Hotels (from Hotel Speak)

10 Dec 2019

Contributed by Lukas

If you’ve ever taken a marketing course, you will probably be familiar with the concept of the 5 Ps of Marketing. The 5 Ps are the standard concepts...

127 - Everything You Need To Know About The California Consumer Privacy Act (CCPA)

26 Nov 2019

Contributed by Lukas

By now you have probably heard the increasing chatter about CCPA. In this episode of the award winning Fuel Hotel Marketing Podcast, we do an overview...

126 - Top 5 Ways Hotel Operations & Marketing Teams Can Work Better Together (w/ Wil Slickers)

19 Nov 2019

Contributed by Lukas

Bridging the gap between the operations staff and the marketing team is an age-old problem that has faced many hotels. In this episode of the award-wi...

125 - 8 Ways Hotels can Promote Sales During the Off-season

11 Nov 2019

Contributed by Lukas

Filling occupancy during the off-season remains one of the hotelier’s biggest challenges and can require a lot of creativity for your digital market...

124 - What Independent Hotels Can Learn From The Flags

31 Oct 2019

Contributed by Lukas

Independent hotels can learn a lot from branded hotels. Once you understand their strategies and limitations in the digital space, you can compete wi...

123 - The Top 3 Things You Should Be Doing On Social Media

04 Oct 2019

Contributed by Lukas

In this episode, we get back to basics with the latest in our hotel marketing 101 series. This time, we discuss social media and identify the platform...

122 - Hotel Marketing 101: Proactive Website Content Updates That Make Sense

20 Sep 2019

Contributed by Lukas

Finding content out of date, or not ready to be posted, is one of the most common issues we come across in terms of hoteliers being ready for what is ...

121 - 15 Simple Ways To Refine Your Hotel Ad Targeting

12 Sep 2019

Contributed by Lukas

If you’re a hotel marketer, chances are that you spend some of your budget on advertising. Typically, those efforts are deployed in an attempt to dr...

120 - Should Your Hotel Be Marketing To Generation Z and Millennials?

28 Aug 2019

Contributed by Lukas

What's all the fuss about Millennials and Generation Z? Are they really going to cause the death of life as we know it? Should we be spending our time...

119 - Dominate The Competition With These 15 Triggered Messages

10 Aug 2019

Contributed by Lukas

Effective communication is one of the keys to building a strong relationship with your guests. If you do it correctly, you can build customer loyalty,...

118 - Breaking Down PPC And Email Trends From Google And Revinate

29 Jul 2019

Contributed by Lukas

This episode is based on a vertical trends report produced by Google as well as Revinate’s latest email marketing trends study. Also see our notes ...

117 - What Hotel Marketers Can Learn From Amazon's Secret To Success

16 Jul 2019

Contributed by Lukas

If you tuned in to last week’s episode where we reviewed the 2019 Leisure Travel Study you’ll know we talked a lot about the ever-changing habits ...

116 - You'll Be Shocked By These Insights From The 2019 Leisure Travel Study

09 Jul 2019

Contributed by Lukas

Each year, Fuel publishes a comprehensive leisure travel study that takes a look into why people travel and how they make their purchase decisions. Th...

115 - Top 10 Ways To Drive Direct Bookings Before OTAs Put You Out Of Business

24 Jun 2019

Contributed by Lukas

We recently published an article on HotelExecutive.com where we made the argument that over-reliance on OTAs could become an existential problem for h...

114 - 15 Mind-Blowing Stats About Digital Trends In Travel

13 Jun 2019

Contributed by Lukas

This week’s episode is a breakdown of an article from Adobe that was recently published on CMO.com. The article takes a look at several travel-relat...

113 - Hotel Marketing 101: A Beginner's Guide to SEO

05 Jun 2019

Contributed by Lukas

This is the second episode in our hotel marketing 101 series. In this show, we dig into Search Engine Optimization (SEO) and give practical advice abo...

112 - Shocking Predictions For HITEC 2019

29 May 2019

Contributed by Lukas

For many, they think of the annual HITEC Expo and Conference as the “Super Bowl” of hotel technology events. For us, the Super Bowl is the “HITE...

111 - The 10 Commandments of Hotel Marketing

07 May 2019

Contributed by Lukas

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans give 10 simple rules that every hotel marketer should follow. SHOW NOTES: https://...

110 - The Real Value of Hotel Micro Influencers (with Flip.to and Navis)

18 Apr 2019

Contributed by Lukas

Still trying to figure out this whole “influencer” phenomena that’s getting more than its fair share of coverage in hospitality blogs? In this e...

109 - Hotel 101: Sending An Amazing Marketing Email

08 Apr 2019

Contributed by Lukas

We’re kicking off an awesome new series in 2019 to introduce our audience, clients, and colleagues to the core best-practices in hotel marketing. T...

108 - These 6 Analytics Anomalies Give Hotels Agita

02 Apr 2019

Contributed by Lukas

This episode was inspired by our own older podcast episodes that helps you diagnose anomalies in your analytics data. We get questions from our client...

107 - How Hotels Can Use Their Authority To Drive More Bookings

20 Mar 2019

Contributed by Lukas

In this episode, we have a special guest, Niel Howe, and we discuss ways in which a hotel GM or Owner can leverage their authority to drive more booki...

106 - Top 10 Ways To Reach New Hotel Guests

12 Mar 2019

Contributed by Lukas

Assuming that you’ve been implementing all of the tips we’ve provided on the Fuel Hotel Marketing Podcast thus far, your property is immaculate an...

105 - Top List Of Top 10 Lists For Hotels in 2019

26 Feb 2019

Contributed by Lukas

Each year, we get inundated by articles containing the top 10 list of something. We thought we’d save you some time by combining 5 of our favorite t...

104 - 6 Game Changing Tech Trends in 2019

12 Feb 2019

Contributed by Lukas

Guess what? It’s no longer the “Year of Mobile”. While it seems as if mobile has been the “trend for the past 5 years, I think it's time to ac...

103 - 6 Hotel Website Audits That Will Save You From Losing Money

26 Jan 2019

Contributed by Lukas

Today on the Fuel Hotel Marketing Podcast we are going to cover how to make the most of your marketing efforts by setting up a schedule of continual p...

102 - How to Respond to Bad Hotel Reviews

14 Jan 2019

Contributed by Lukas

In this episode, we take a look at the good, the bad, and the ugly in terms of how hotels are responding to their online reviews. We discuss best prac...

101 - Top 10 Hotel Website Entry Points Based on Conversion Rate

20 Dec 2018

Contributed by Lukas

Conversion rate is yet another metric that is most useful to look at in the context of other dimensions. Today we are specifically talking about it in...

100 - LIVE Ask Me Anything

11 Dec 2018

Contributed by Lukas

In the 100th episode of the Fuel Hotel Marketing Podcast, the Fueligans throw the gauntlet to our faithful listeners and pose the challenge, "Ask Me A...

99 - Google Is Building A Hotel Marketing Demogorgon

16 Nov 2018

Contributed by Lukas

In a recent blog article, Fuel’s own Pete DiMaio outlined 6 changes that Google has made over the past year that should scare the Dickens out of hot...

98 - Takeaways From Revinate’s 2018 Global Hotel Email Marketing Report

02 Nov 2018

Contributed by Lukas

Email marketing is still the most effective way to drive direct booking business (if done correctly). The trouble is that a lot of hoteliers resort to...

97 - 8 Great Ways to Gain More Bookings Through Destination Information

22 Oct 2018

Contributed by Lukas

Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that conte...

96 - What Is Influencer Marketing And Is It Right For My Hotel?

08 Oct 2018

Contributed by Lukas

Influencer marketing is all the rage these days but what is it exactly and is it something that your hotel should be doing? In this episode of the Fu...

95 - What Hotel Marketers Should Do During A Disaster

24 Sep 2018

Contributed by Lukas

You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’...

94 - Shocking Revelations About Converting the Customer: EyeforTravel Report Takeaways

05 Sep 2018

Contributed by Lukas

Today we are talking about our takeaways from part two of a three-part study performed by EyeforTravel in the Behavioral Analytics Report Series. This...

93 - Vendor Takeaways From The 2018 Hotel Technology Study

10 Aug 2018

Contributed by Lukas

Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week's episode ...

92 - 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors

27 Jul 2018

Contributed by Lukas

As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of...

91 - 8 Ways Hotels Can Optimize Google My Business

09 Jul 2018

Contributed by Lukas

Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks t...

90 - Secrets from HITEC 2018 Revealed

24 Jun 2018

Contributed by Lukas

Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ...

89 - 10 Simple Fixes For Your Hotel Marketing

11 Jun 2018

Contributed by Lukas

Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issu...

88 - Revenue Strategy Secrets Revealed Courtesy Of Duetto

29 May 2018

Contributed by Lukas

In this week's episode of the Fuel Hotel Marketing Podcast, we dig into the gaps that exist between marketers and revenue managers courtesy of Marco B...

87 - Is Voice Search Finally Killing SEO?

14 May 2018

Contributed by Lukas

Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode ...

86 - 10 Things You Need For A Successful Hotel PPC Strategy

08 May 2018

Contributed by Lukas

These are in no particular order of importance, but they are some of the most important things you should be doing to optimize your AdWords account. W...

85 - ADA and WCAG 2.0 For Hotel Websites: What You Need To Know

29 Apr 2018

Contributed by Lukas

Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’...

84 - Why Won’t TripAdvisor Answer These 3 Questions?

16 Apr 2018

Contributed by Lukas

Welcome to the TripAdvisor conspiracy theory episode where we’re going to cover all the strange and unusual things we are seeing from the world’s ...

83 - 8 Email Marketing Mistakes Hotels Should Avoid (from Marketo)

09 Apr 2018

Contributed by Lukas

On today’s episode, find out all of the mistakes that are holding your email marketing campaign back as we run through Marketo’s list of the most ...

82 - What Hotels Need To Know About GDPR Before It’s Too Late

26 Mar 2018

Contributed by Lukas

In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot o...

81 - Top 10 Ways To Drive Direct Bookings In 2018

19 Mar 2018

Contributed by Lukas

How should hotels be spending their marketing dollars? We Break down our top 10 lists of hotel marketing investments in this week’s Fuel Hotel Marke...

80 - Hotel Booking Data Reveals Surprising Consumer Mobile Behavior

12 Mar 2018

Contributed by Lukas

There are so many sources talking about mobile data, but do the numbers all add up? What exactly does the data mean and how can hoteliers take action?...

79 - These Google Changes Will Rock Your Hotel's World in 2018

26 Feb 2018

Contributed by Lukas

Google is not known for keeping the status quo and if all indications are correct 2018 is going to really shake up the hotel space. For years we have...

78 - Your Hotel Isn’t Ready For The Second Mobile Tipping Point

19 Feb 2018

Contributed by Lukas

Has the world not realized yet? Mobile is a big deal and you need to be doing everything you can to cater to the consumer’s desire to book on mobile...

77 - Why Hotels Should Be Paying Attention To AR, VR And AI

12 Feb 2018

Contributed by Lukas

There are a lot of buzz-worthy two-letter acronyms thrown around these days. None more so than Augmented Reality (AR), Virtual Reality (VR), and Artif...

76 - Don't believe the hype about Blockchain or Voice Search...Yet

05 Feb 2018

Contributed by Lukas

There is a lot of buzz in the hotel industry about both blockchain and voice search. While both are undoubtedly going to have a major impact on societ...