Think Keratin Complex is only for straightening? Think again. Join Zoe Hyams of Keratin Complex, Tom Kimber of Rebel Beauty Brands, and educator and salon owner Sam Pitham as they reveal how these treatments strengthen *all* hair types. For hairdressers, this is a business masterclass. Learn to leverage fast services like KC Express to fill your book, use the complete 360° system to guarantee client return, and confidently explain the science behind resurfacing damaged hair. Unlock a powerful new revenue stream and build unbreakable client loyalty with the full potential of keratin. Click the play button to listen to a podcast episode brought to you by Keratin Complex. Chapters 4:41: Understanding Keratin's Importance 8:31: Misconceptions About Keratin Treatments 11:07: The Evolving Business of Smoothing 12:49: Supporting Independent Businesses 14:39: The Importance of a Complete System 17:05: Launching New Products 18:18: Integrating Bond Rebuilding Technology 19:34: Profitability and Business Growth 21:28: Exploring System Kits 22:39: Profit Margins Explained: 24:50: Engaging Your Junior Staff 26:18: Final Thoughts and Key Takeaways Resources from todays episode Keratin Complex online keratincomplex.com Keratin Complex on Instagram @keratincomplex Keratin Complex UKI on Instagram @keratincomplex_uki Use code HTCI25 to get 10% off all Keratin Complex orders at Rebel Beauty Brands online: rebelbeautybrands.com Rebel Beauty Brands on Instagram @rebelbeautybrands

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“What did the council decide on item 42?” — answered with the speaker and the moment.