EP396: Are you charging your worth—if not, why not?
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What is the main topic discussed in this episode?
Are you charging your worth? If not, why not? This is How To Cut It in the Hairdressing Industry Podcast Show with Dom Lohane, episode number 396.
Welcome to How to Cut It in the Hairdressing Industry Podcast. The show that gives you the insights, inspirations and information to take your hairdressing and barbering careers to the next level. And here's your host, Dom LaVeyne.
Hey, welcome back to how to cut it in a hairdressing industry podcast show with myself, Dom Lahane. And today we're going to be walking you through a simple way to set your prices, raise them without losing clients and protect your profit. Now, before we jump in, a quick word about Spotted. We co-founded this new app that's all about making talent matter more than likes and connect the hair industry directly. Spotted is the opportunity hub for stylists, salons, brands, educators and creators. You can find real bookings here you'll be able to get brand collabs chair rental education events find courses you name it it's here and there is no algorithm chasing or cold dms conversations start when you say yes
Now, you are probably really excited about it and thinking, how can I get this app? Well, it's not yet launched, but it is launching soon. And I want you to be the first in. And to do that, you need to go to Get Spotted app and you spell Spotted S-P-O-T-T-E-D. And that is GetSpottedApp.com. And you can follow Get Spotted App on Instagram. And then you'll be up to speed as soon as this launches. And this is going to be game changing. About this podcast then today is where all of you today are going to get practical playbooks when it comes to pricing, positioning, marketing, team and mindset. Plus candid chats with four real varied speakers who have done it. because I'm going to be joined by Samantha Too Good.
I've got Georgia Bell, Ruth Lundstrom and Samantha Blues, all based around the UK. So I think we get a really balanced view here. And this one is going to be something that I personally really enjoyed hosting because we hosted this episode live at HairCon. We recorded it live there and it's really unedited. And I am going to just give you a warning. We have got some very adult language in this. And if it does offend you, this episode isn't for you. So I just want you to be aware that I've not taken that out, but it is a great podcast and they speak with real feelings. And also you're going to have to excuse my croaky voice because I lost it at HairCon because the night before this panel chat, I hosted Cher Underground and there was lots of energy coming from me and everybody involved.
So anyway, this is a wonderful podcast. I want you to get loads from it. Let's dive in.
It's a really important conversation because pricing is just weird crap at pricing. All right. And I've got these three or four here to really bring their views about the price is right, not. And I know you've got strong views on it. If you want to challenge them, you can do. Sorry, my voice is really in a bad shape, but it's OK. I'll let them talk. All right. So they're going to bring in their questions.
How will this episode help hairdressers stop guessing their prices?
If you would like to bring in your questions, then do that. All right. We've even got a mic here. So we're recording it for the How to Credit Podcast, which goes out to our global audience. And yeah, it's a great opportunity. And I think it's going to be great. So we've got Georgia Bell. We've got Rufus Trump. And we've got Samantha Too Good. And we've got Samantha Blues, all right? So before we hit it, I think it would be only courteous to actually just give a quick overview of yourself that doesn't take over the whole podcast. So just quickly introduce yourself, where we can find you on social, so you can have a look on your phone now. So, Georgia.
Okay, my Instagram's Georgia Well Hair. I'm a salon owner. I'm based in the north. I'm based in a little town called Rotherham. I'm also an educator for a northern brand, Alan Howard. I do a lot of work with Dom. I like to do industry stuff, but I like to keep my salon because it keeps me quite grounded and I like to deal with real people, real pricing and real hairdressing.
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Chapters
5 chapters
1
What is the main topic discussed in this episode?
0:00–3:49
2
How will this episode help hairdressers stop guessing their prices?
3:49–9:07
3
Who are the panel experts and what perspectives do they bring on pricing?
9:07–19:12
4
Why are hairdressers afraid to charge properly and where does that fear come from?
19:12–26:58
5
How does VAT, location and client priorities affect pricing decisions?
26:58–37:30
Speakers
5 identifiedMore from How To Cut It in the Hairdressing Industry
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