In this episode brought to you by Wella Professionals, Dom chats with Jon Walker, Education Brand Manager, and Katharina Liebner, Senior Manager of Product Development at Wella Professionals, about the intricate research and development behind new hair care products. We explore the collaborative process that involves stylists in product creation, addressing hair damage with Wella's Ultimate Repair line and the growing trend of "skinification." Jon and Katharina share insights on rigorous testing protocols, the complexities of launching new products, and tease upcoming offerings. Listening in today you will gain a deeper appreciation for the meticulous work that empowers stylists and enhances your craft. Chapters 8:16 The Science of Hair Damage 12:46 Skinification in Hair Care 15:06 The Importance of a Complete Regimen 19:17 The Technical Story of Ultimate Repair 23:27 Testing New Products 28:23 The Role of Consumer Feedback 31:13 The Latest Product Launches 33:20 Behind the Scenes at Wella 38:25 Consumer Pain Points in Hair Care 41:22 Trends and Innovations in Hair Care 45:56 The Future of Wella Professionals Resources from todays episode FOR MORE ON ULTIMATE REPAIR CLICK HERE VISIT WELLA STORE HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT

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“What did the council decide on item 42?” — answered with the speaker and the moment.