In this weeks episode we go behind the scenes of hair colour innovation in a podcast partnership with Wella Professionals UKI. We're joined by James Earnshaw (Global Wella Professionals Ambassador) and Jordanna Cobella (award-winning salon owner and Wella Colour and Trends Ambassador) and together they'll be breaking down what really happens when hairdressers help shape professional hair products. They'll be talking BlondorPlex developments, Ultimate Colour, and the real-world feedback that changes formulas, speeds up services, and improves consistency behind the chair. You’ll hear how to translate “new tech” into simple client language, protect your results between visits, and position professional products without awkward selling. If you want stronger blonding outcomes, cleaner toning workflows, and a smarter way to explain fade, maintenance, and pricing—this episode is packed with practical takeaways you can use in the salon straight away. Hit play and enjoy! Chapters 3:08: Behind the Scenes with Wella Professionals 3:16: Insights from R&D Development 6:32: Collaboration for Product Innovation 9:38: Creating Unique Toner Shades 18:45: Bridging Science and Hairdressing 21:42: The Importance of Client Communication 22:54: Packaging and Pricing Strategies 25:25: Understanding Color Longevity 28:29: The Evolution of Hairdressing Careers Resources from todays episode: FOR MORE ON BLONDORPLEX CLICK HERE FOR MORE ON ULTIMATE COLOR CLICK HERE VISIT WELLA STORE HERE WELLA EDUCATION CLICK HERE CONNECT WITH WELLA PROFESSIONALS UKI ON INSTAGRAM @WELLAPROFESSIONALSUKI FOLLOW WELLA PROFESSIONALS UKI ON TIKTOK @HOUSEOFWELLAUKI WATCH THE PODCAST INTERVIEW ON YOUTUBE HERE @HOWTOCUTIT CONNECT WITH HOW TO CUT IT ON INSTAGRAM @HOWTOCUTIT FOLLOW HOW TO CUT IT ON TIKTOK @HOWTOCUTIT

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.