How to Market Your Horse Business with Denise Alvarez

5 Time Management Tips for the Busy Equine Entrepreneur

30 Apr 2026

Contributed by Lukas

It’s no secret that entrepreneurs love the idea of time freedom and being your own boss. But, what about when it feels like the business is the boss...

Navigating Burnout, Bold Moves & Business-Building with Leyna Cannon of Grey Horse Candle Co.

16 Apr 2026

Contributed by Lukas

You’d be hard-pressed to find an equine business owner who’s followed a straight, perfectly mapped-out path.And in this conversation with Leyna Ca...

On the Fence About Coaching? This Will Help You Decide

13 Apr 2026

Contributed by Lukas

If you’ve been thinking about coaching—but keep going back and forth on whether it’s worth it or which option is right for you—this episode wi...

3 Crucial Areas You Can’t Afford to Ignore as You Grow Your Equine Business

09 Apr 2026

Contributed by Lukas

If your leads and income feel inconsistent or your marketing lately feels like a lot of effort without results, this episode will help you pinpoint wh...

Behind the Scenes of Equine Affaire: Lessons in Marketing, Leadership, and Growth with Coagi Long

25 Mar 2026

Contributed by Lukas

In this episode, I’m taking you behind the scenes of Equine Affaire with Coagi Long, president and owner of one of the largest equine expos in the c...

Hitting a Ceiling in Your Horse Business? This Crucial Shift Is the Key to Consistent Growth

19 Mar 2026

Contributed by Lukas

If your horse business feels like it’s hitting a ceiling, this episode will show you why. And because you know I’m all about the practical applica...

Where to Find Your Next Clients: 7 Lead Sources for Horse Businesses

13 Mar 2026

Contributed by Lukas

Looking for new clients and customers? Smart move. Because every sustainable equine business requires a steady pipeline of leads. New people discoveri...

Behind the Scenes: What's It Like In My 1:1 Coaching? [with Susan Friedland & Susan DiFelice]

04 Mar 2026

Contributed by Lukas

Today, I’m taking you behind the scenes inside Take the Reins, my 6-month 1:1 coaching experience for equestrian entrepreneurs.You’ll hear directl...

How to Use AI As Your Marketing Assistant Without Losing Your Voice

25 Feb 2026

Contributed by Lukas

AI is everywhere right now — ChatGPT, Claude, Gemini, etc. And, as an equine business owner, you’ve probably heard, “If you’re not using it, y...

How Venessa Wood Built a Mission-Driven Business with Ag Women Connect

19 Feb 2026

Contributed by Lukas

What does it really take to build a mission-driven business that aligns with your faith, values, and season of life?In this conversation, Venessa Wood...

My Sales Workshop Didn't Sell. Here's What I Think Went Wrong

12 Feb 2026

Contributed by Lukas

Even as a marketing strategist, not every launch or sell hits the mark. And today I’m pulling back the curtain on one that didn’t.In this episode,...

How to Stay Grounded in Your Horse Business When the World Feels Heavy

04 Feb 2026

Contributed by Lukas

How do you hold feeling unsettled by what’s happening in the world around you while also trying to run a business, care for your family, and show up...

Learn to Close Sales Without the Cringe With Sausha Davis

28 Jan 2026

Contributed by Lukas

If you’ve ever felt like sales doesn’t fit your style or personality, this episode is for you.Sales strategist and ranch gal Sausha Davis shares a...

3 Powerful Sales Practices for Equine Entrepreneurs

24 Jan 2026

Contributed by Lukas

Whether you’ve seen the movie or not, P.T. Barnum offers a great example of both what not to do and what to do when you’re trying to convert someo...

Grow Your Reach & Revenue: How to Build an Affiliate Program That Works in the Equine Industry with Jamie Birch

16 Jan 2026

Contributed by Lukas

Thinking about launching an affiliate program for your horse business, but not sure where to start or if it’s even worth it? In this episode, I’m ...

What Kenny Chesney Taught Me About Business (Every Equine Entrepreneur Should Hear This)

09 Jan 2026

Contributed by Lukas

Even if you’re not a country music fan, there’s something in this episode for you.After reading Kenny Chesney’s memoir, I walked away with a sur...

You Launched. Now What? The 4-Step Debrief That Changes Everything

19 Dec 2025

Contributed by Lukas

You hit publish. You launched the thing. Now what?Before you move on to the next big idea or offer, this episode will walk you through a simple 4-step...

The Bold Business Move Most Equine Entrepreneurs Avoid With Chelsea Lothrop

10 Dec 2025

Contributed by Lukas

Most equine entrepreneurs avoid the hard stuff — but not Chelsea Lothrop.In this episode, you’ll hear how leaning into uncomfortable, scary, and u...

Realign Your Strategy {The 2026 Reset Day 3}

05 Dec 2025

Contributed by Lukas

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset✨ Join my growth-focused coaching circles for equestrian...

Refine Your Direction {The 2026 Reset Day 2}

05 Dec 2025

Contributed by Lukas

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset✨ Join my growth-focused coaching circles for equestrian...

Reconnect to Your Why {The 2026 Reset Day 1}

05 Dec 2025

Contributed by Lukas

✨ Access full replays + daily workbook through Friday, December 12 → Stormlily.com/reset✨ Join my growth-focused coaching circles for equestrian...

Sales Feel Flat? Try This 2-Part Fix

25 Nov 2025

Contributed by Lukas

Yes, the way people buy is shifting. When it comes to online sales, you may have heard it called a trust recession.But that doesn’t mean they’re n...

When Your Equine Business Is Asking for a Pivot (But You’re Afraid to Make the Move)

22 Nov 2025

Contributed by Lukas

Feeling the nudge that something in your business needs to shift, but scared to pivot? Let's uncover the three hidden mindset blocks that keep eq...

When Your Equine Business Loses Its Shine, Remember This

13 Nov 2025

Contributed by Lukas

When you’ve been building your horse business for a while, it’s easy to get stuck in the grind and lose sight of why you started in the first plac...

How to Get Paid for the Products You Already Recommend with Jamie Birch

30 Oct 2025

Contributed by Lukas

Are you constantly recommending products to your clients, students, or barn friends? If you’re a horse pro or equestrian entrepreneur who already re...

Your Next Level Starts When You Stop Doing This In Your Equine Business

24 Oct 2025

Contributed by Lukas

“Maybe I’m just boring.”That’s what a client said to me when evaluating the results of a recent promotion. How easy it is for us as entrepren...

Why Business Coaching Isn't for Everyone [And How to Know If It's for You]

15 Oct 2025

Contributed by Lukas

If you’re lacking clarity on how to market your equine business and you’re tired of trying to do it all alone, business coaching *might* be the ke...

You’re Not Bad at Marketing Your Equine Business. You’re Just Missing This

09 Oct 2025

Contributed by Lukas

Have you ever found yourself wondering, “Why isn’t my marketing working?” I honestly doubt that it’s because you’re bad at marketing. It usu...

4 Questions to Prepare Your Head & Heart for Q4

01 Oct 2025

Contributed by Lukas

If your year has felt like a whirlwind, full of both goodness and growing pains, you’re not alone. In this short but powerful episode, I’m sharing...

The Power of Knowing Your Strength & Owning It With Megan Hensley The Donkey Farrier

17 Sep 2025

Contributed by Lukas

If you’ve been spinning your wheels trying to do all the things in your equine business, this episode will be a breath of fresh air. Megan Hensley, ...

Let Go of the Timeline & Trust the Process With Brooke Drassal

12 Sep 2025

Contributed by Lukas

If you’ve ever wondered when things will finally “click” in your business, Brooke Drassal's story will speak to you. In this episode, we hi...

Course, Community, or Coach? How to Know Which One Is Right for Your Equine Business

11 Sep 2025

Contributed by Lukas

If you’re listening to this episode, I already know something about you: you’re growth-minded. You’ve got ideas, and you’re not afraid to take...

Social Media Has Changed. Don't Let Your Equine Business Be Left Behind

05 Sep 2025

Contributed by Lukas

The social media landscape has seen a shift over the past year. What does it mean for how you market your equine business? Let’s talk about it! We...

When Hard Work Isn’t Enough (Here’s What You May Be Overlooking)

29 Aug 2025

Contributed by Lukas

Hard work is hardly ever the problem for horse people—you already know how to put in the hours. That means, if your horse business still isn’t gro...

5 Distractions Getting In the Way of Your Equine Business Growth

23 Aug 2025

Contributed by Lukas

Sometimes you know exactly what you want in your business. You’re a hard worker. You’re dedicated. You’re in. So, what’s getting in the way? L...

If You Keep Saying This, No Wonder Your Equine Business Feels Stuck

07 Aug 2025

Contributed by Lukas

If your equine business growth feels stalled, the problem might not be your marketing tactics — it might be your mindset. Oftentimes, when sales are...

Ditch Generic Messaging & Craft a Brand Story with Amy McGann

23 Jul 2025

Contributed by Lukas

If your marketing feels scattered or isn’t converting, your brand story might be the missing piece. In this episode, I talk with branding strategist...

Mid-Year Marketing Reset: 4 Steps to Realign and Refocus Your Horse Business

17 Jul 2025

Contributed by Lukas

In the middle of a busy season, it’s easy to lose sight of your goals and wonder if your marketing efforts are actually working. That’s why a mid-...

Protect Your Horse Business: 5 Legal Essentials from Equine Attorney Polly Hey

10 Jul 2025

Contributed by Lukas

Equine attorney and lifelong horsewoman Polly Hey is breaking down the legal essentials every equestrian business owner should know. From contracts an...

4 Powerful Ways to Stand Out from the Competition in Your Horse Business

04 Jun 2025

Contributed by Lukas

If you're running a horse business and feel like you're constantly getting lost in the noise—you're not alone. Maybe you've loo...

From Arena to Online: How Nikki Hall Turned Her Riding Curriculum into an Online Business

30 May 2025

Contributed by Lukas

If you ever dream of creating more freedom and impact in your horse business, this episode is full of encouragement and practical takeaways.In this ep...

AI and Your Horse Business: 4 Ways You Can Use AI to Amplify Your Marketing

21 May 2025

Contributed by Lukas

Let’s be real—marketing your horse business can feel like a full-time job on top of, well, your actual full-time job running the business. And whi...

6 Costly Social Media Mistakes That Are Holding Back Your Equine Business

14 May 2025

Contributed by Lukas

If you’re showing up on social media but not seeing results in your horse business, you’re not alone—and you’re not doing it wrong. You just n...

Stacy Westfall’s Top Marketing Tips for Building Your Equestrian Business

07 May 2025

Contributed by Lukas

In this second part of my conversation with Stacy Westfall, we dive deep into the marketing strategies that helped her build a successful equestrian b...

From Trainer to Educator: Stacy Westfall on Training, Teaching & Transitions

02 May 2025

Contributed by Lukas

Every equestrian entrepreneur has a story—but not every story includes a stop on The Ellen Show or a viral bridleless ride that opened doors most bu...

Elevating the Unsung Heroes: How HorseGrooms Supports the Backbone of the Barn

17 Apr 2025

Contributed by Lukas

This week’s guests are taking us into the often-overlooked role of grooms, highlighting the importance of education, advocacy, and elevating this es...

Pricing Strategies for Equestrian Entrepreneurs: 3 Steps to Confidently Raise Your Rates

11 Apr 2025

Contributed by Lukas

Some entrepreneurs mistakenly ask the question, “How do I charge what I’m worth?” But, that’s the wrong question. Pricing strategy for equestr...

Lessons on Blending Craftsmanship, Business & Family with Nevada Miller

02 Apr 2025

Contributed by Lukas

Balance is something we all talk about and often crave, but it’s actually not a word I love to use. As equestrian entrepreneurs, there will be times...

Make Your Equestrian Offer Irresistible: 4 Ways to Increase Value & Attract More Buyers

13 Mar 2025

Contributed by Lukas

If you want to sell more, before you pour everything you have into the selling phase, there’s one thing you need to do: evaluate your offer. The fir...

Wearing Too Many Hats? How to Delegate Like a Pro in Your Equine Business with Nicole Berthelot

05 Mar 2025

Contributed by Lukas

If you’re an equestrian entrepreneur looking to free up more time for riding, training, or scaling your business, this episode is a must-listen. Nic...

3 Simple Ways to Sell More (Without the Salesy Feeling)

26 Feb 2025

Contributed by Lukas

For many horse business owners, when they think of sales the word pushy or sales comes up. In episode 168 I used the analogy of a used car salesman –...

4 Sales-Boosting Strategies Every Equestrian Entrepreneur Needs with Piper Klemm

19 Feb 2025

Contributed by Lukas

It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell. Without sales, where’s your income? Witho...

Beyond the Sale: 3 Tips to Create an Unforgettable Customer Journey

13 Feb 2025

Contributed by Lukas

Oftentimes, in the marketing process, horse business owners will jump right to the sale.From in-person conversations at events and expos to social med...

Pro Tips for Growing Your Horse Business on YouTube with Ryan Rose

05 Feb 2025

Contributed by Lukas

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with mo...

Struggling with Email Marketing? 5 Tips to Boost Results for Your Equestrian Business

29 Jan 2025

Contributed by Lukas

If you’re an equestrian entrepreneur who has given email marketing a try but you just don't feel like you've experienced any measurable wi...

From Award-Winning Jockey to Entrepreneur: How Frankie Lovato Built Equicizer with Passion

22 Jan 2025

Contributed by Lukas

Every horse business has a story. Every founder has a journey. The journey of Equicizer founder and creator Frankie Lovato has had its ups and downs l...

Stop Spinning Your Wheels: Turn Marketing Busywork into Business Wins

15 Jan 2025

Contributed by Lukas

“I’m so tired of chasing followers and likes on social media without actually getting new clients.” Said every frustrated equestrian entrepreneu...

How to Build an Equine Business With Purpose with Traci Brooks

09 Jan 2025

Contributed by Lukas

How do you get loyal clients and customers for your equine business? How do you build a business that allows you to do what you’re great at, even as...

Ariat Case Study: 4 Eye-opening Keys To Long-term Success

01 Jan 2025

Contributed by Lukas

How do you achieve sustainable success in your equine business? One of the best ways to do that is to learn from others who have gone before you or ar...

Supercharge Your Year-End Review with These 3 Key Components

18 Dec 2024

Contributed by Lukas

Before you set goals for the new year, it’s crucial you take the time to review the year that’s ending. The most effective year-end reviews are no...

How to Build Demand for Your Horse Business with Megan Harris

11 Dec 2024

Contributed by Lukas

Trying to fill your books and get people to actually buy? This episode is for you. You’ll love this conversation with Megan Harris, Chief Marketing ...

Why Your Social Media Marketing Is Falling Flat (Despite Your Best Efforts)

06 Dec 2024

Contributed by Lukas

Are you getting new leads, clients, and customers for your horse business from your time on social media?If your equestrian social media marketing is ...

How to Savor the Holidays & Still Show Up on Social Media

27 Nov 2024

Contributed by Lukas

Ever feel torn between wanting to share those special holiday moments on your social media & the temptation to leave your phone off and pretend li...

How to Build Your Email List with Qualified Leads

20 Nov 2024

Contributed by Lukas

Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails. And, it is smart marketing...

How Much Should You Niche Down in Your Equestrian Marketing?

15 Nov 2024

Contributed by Lukas

You want to grow your horse business, so that means you should be talking to more people in your marketing, right? Yes, but ... talking to more of the...

Why Collaboration Over Competition Always Wins With Jamie Samples

07 Nov 2024

Contributed by Lukas

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up. But, sometimes there can...

4 Things You Need to Attract the Right People to Your Equine Business

01 Nov 2024

Contributed by Lukas

As a horse person, you know the importance of foundation when it comes to training your horse. It's the same for your marketing! If you're n...

Managing Hustle & Rest as an Equestrian Entrepreneur with Megan Robinson

23 Oct 2024

Contributed by Lukas

If you stay in hustle mode 24/7, 365 days a year, you may not completely burn out, but the joy of doing what you love in the equestrian world will lik...

BONUS Q&A: Everything You Need to Know About 1:1 Coaching

18 Oct 2024

Contributed by Lukas

Heard about my coaching but still have some questions about it all? This bonus episode is for you. Explore the ins and outs of coaching, who it's...

Why Your Horse Business Isn't Where You Want It to Be

16 Oct 2024

Contributed by Lukas

Have you been feeling stuck in your horse business but aren’t sure what it is that’s keeping you there? Marketing is actually not the place I’d ...

6 Steps to Successfully Rebrand Your Equine Business with Chris Stein

09 Oct 2024

Contributed by Lukas

There are different levels of rebranding your equestrian business. Sometimes you’re giving it a fresh new look with a new logo, colors, graphics, et...

How to Build a Trusted Brand as an Equestrian Entrepreneur

02 Oct 2024

Contributed by Lukas

In the world of marketing your horse business online, sometimes it seems easy to just create a product and sell it. Reality? It doesn’t really work ...

4 Steps to Maximize Your Equine Business Website SEO With Krysta Paffrath

26 Sep 2024

Contributed by Lukas

How do you get your business found online? That’s the million-dollar question for many equestrian entrepreneurs. And, the answer is not as simple as...

5 Practical Ways to Build A Positive Team Culture with Kaitlin Christopherson

19 Sep 2024

Contributed by Lukas

We talk a lot on this podcast about how to grow your horse business. So what do you do when part of your growth process involves hiring team members?O...

Social Media vs. Websites: Are You Leaving Money on the Table?

11 Sep 2024

Contributed by Lukas

It’s time we address a common question most equestrian entrepreneurs are asking when it comes to marketing.“Is a website necessary if you are acti...

The Key to Your Horse Business Success? Be the CEO With Kelly Giordano

05 Sep 2024

Contributed by Lukas

Whether you lead a team of 20, 10, or 1, as the horse business owner, you are responsible for creating and navigating the success path for your busine...

Should You Start a Business Outside Your Expertise? With Joni Gerard

29 Aug 2024

Contributed by Lukas

Do you have an idea for your horse business but you’re not sure if you should press forward because it’s a bit outside of your realm? Maybe you’...

Is Equine Assisted Learning a Profitable Business Model? with Tracey Evans

21 Aug 2024

Contributed by Lukas

What comes to mind when you hear equine assisted learning? My guess is you’re thinking of therapeutic riding programs or programs that serve a speci...

Get Outside of Your Bubble & Build Connections on Social Media

15 Aug 2024

Contributed by Lukas

If your social media isn’t working for you — AKA helping you to book new clients & customers for your horse business — then, it might be tim...

4 Ways to Build Connections in a Disconnected World with Jodi Lynch Findley

07 Aug 2024

Contributed by Lukas

We live in a world that’s the most digitally connected ever—yet we’re also the least physically connected we’ve ever been as a society. And he...

Lessons on Building a Brick-and-Mortar Horse Business with Amy Bond

31 Jul 2024

Contributed by Lukas

Is it possible to find team members who care about your brand as much as you? How do you manage inventory when trends come and go? Can you still thriv...

Self-Care for Equestrian Entrepreneurs with Ifa Simmonds

24 Jul 2024

Contributed by Lukas

Show me an equestrian entrepreneur and I’ll show you someone who is dedicated, getting their hands dirty daily, and always looking for ways to impro...

What Brands Need to Know About Influencer Marketing with Megan Sullivan

17 Jul 2024

Contributed by Lukas

Working with influencers could be the key to reaching a new audience with your equestrian brand. But, it’s so much more than just putting free produ...

What Influencers Need to Know About Influencer Marketing with Megan Sullivan

10 Jul 2024

Contributed by Lukas

If you have an audience that trusts you, you could be an influencer in the horse world. Yep, it can be that simple!You don’t have to have a million ...

The Best Investment You Can Make In Your Horse Business

26 Jun 2024

Contributed by Lukas

How are you planning for the future of your horse business? When it comes to long-term sustainability, investing your time, energy, and resources, thi...

Is Consistent Really Better Than Perfect? (I Had My Doubts)

10 Jun 2024

Contributed by Lukas

Do you have a hard time taking “messy action” when it comes to your horse business? Does feeling like everything has to be “just right” before...

From Idea to Reality: Build a Horse Business from Scratch with India Wilkinson

15 May 2024

Contributed by Lukas

How do you go from, “I should start that business” to actually doing it? What do you do on the days you feel alone chasing your big dreams as an e...

6 Marketing Lessons from My First Equine Affaire

01 May 2024

Contributed by Lukas

Tradeshow, clinics, breed demonstrations, adoption fair, consignment, carriage rides—Equine Affaire in Columbus, Ohio has it all!And, it’s packed ...

Is Your Website Doing the Heavy Lifting to Build Your Equestrian Business?

19 Apr 2024

Contributed by Lukas

Have you been treating your website like a basic necessity or an info-holding place? Or, do you get that your website could be the team member with th...

How to FINALLY Book Clients on Social Media (I Was Getting It Wrong at First)

02 Apr 2024

Contributed by Lukas

In this episode, you’ll hear why the way I started out marketing my own business using social media was not working for me. (AKA I was not booking c...

5 Marketing Takeaways from My First Jumping Clinic

08 Feb 2024

Contributed by Lukas

One question is on my mind everywhere I go: How does this apply to equestrian entrepreneurs? That’s why as I was taking notes on how to improve my j...

3 Reasons You Avoid Setting Goals for Your Horse Business

10 Jan 2024

Contributed by Lukas

What if not setting goals is keeping you from fully living out the dream you have for your business, your family, and yourself? If you’ve been avoid...

3 Year-end Questions to Propel You Into the New Year

27 Dec 2023

Contributed by Lukas

Before you set your annual goals, do you take time to look back? Yes, I want you to celebrate wins, and that’s part of looking back. It’s also imp...

You Don't Need Thousands of Followers to Book Clients & Customers Online

13 Dec 2023

Contributed by Lukas

Does your follower count guarantee results? Building your horse business through online marketing is not just about building a large audience. You’v...

Answers to Your Top 3 Marketing Questions

29 Nov 2023

Contributed by Lukas

You’re here to learn about marketing, right? So, this week, we’re going to do a deep dive into your most commonly asked marketing questions. These...

How to Beat Imposter Syndrome So You Can Build Your Horse Business Online

09 Nov 2023

Contributed by Lukas

Do any of these statements sound familiar? I don’t know what I’m doing here.I’m not qualified for this. Why do I think I can train this horse,...

3 Signs You Need to Ditch the DIY Marketing & Get A Coach

25 Oct 2023

Contributed by Lukas

Being willing to jump in and get the work done is probably one of the best qualities of equestrian entrepreneurs. But, is there a point that going the...

Get More Sales on Social Media When You Create Content Like This

12 Oct 2023

Contributed by Lukas

Are you struggling to get an actual ROI on your social media? In other words, you’re putting content out there but no new leads are landing in your ...

Attn Equestrian Entrepreneurs: This Is Where Growth Happens

27 Sep 2023

Contributed by Lukas

Once you know what success means to you in your equestrian business—because it's absolutely subjective — there's one mindset you'll...

The Secret to Going from Willy-Nilly to Strategic With Your Marketing

13 Sep 2023

Contributed by Lukas

Are you ready to go from disorganized and spur-of-the-moment to showing up on social with a plan? This episode is for you. Plus, you’ll learn what s...