Imperfect Action

My mini-sabbatical: Why I'm taking time off and how I'm reshaping my business

29 Aug 2024

Contributed by Lukas

This is a different episode to the usual one—because it's my last episode for a while! That's right, I'm packing my life into storage, getting behin...

How live launching makes selling easier—and creates more freedom and ease in your business

27 Aug 2024

Contributed by Lukas

If you're not launching, then you still need to be selling. Live launching is a way to get things done in a relatively short time frame so that you ca...

4 essential ways to organically grow your audience—without spending a cent on ads

25 Aug 2024

Contributed by Lukas

As most online business owners are already aware, times are changing when it comes to growing your audience. It's no longer just about building your n...

Coaching Call: How she generated a cash injection using a new bonus strategy (with Kate Clifton)

22 Aug 2024

Contributed by Lukas

Kate Clifton is the owner of "Kate Languages" and offers teacher trainings, CPD hours and teaching resources for language teachers. She's also a membe...

Is bigger always better? The realities of business growth vs being content with where you are

20 Aug 2024

Contributed by Lukas

It's easy to get caught up thinking that your business needs to grow B-I-G into some giant empire. But what do you really want? The thing about huge b...

Ask Steph: I already have multiple offers. Should I launch a high ticket offer?

18 Aug 2024

Contributed by Lukas

Today, I'm answering a question from a listener who has multiple offers within her business already but is stuck on what to launch next. As her curren...

Coaching Call - How do I nail the messaging for my offers when my audience is so diverse?

15 Aug 2024

Contributed by Lukas

Today I am coaching Sammi Sadicario, who is a singing coach for conscious leaders, healers and soul seekers. She wants to identify the best ways to ma...

Need to increase your prices? Here's 5 signs you're undercharging for your offers

13 Aug 2024

Contributed by Lukas

Are you struggling with your pricing? This is one of the toughest decisions faced by business owners—grappling with the question of what to charge f...

3 ways to sell your offers without live launching them

11 Aug 2024

Contributed by Lukas

Live launching is definitely an important part of my online business—and can be a great addition to most online businesses—however not all offers ...

Balancing profit and lifestyle: Designing your business model (Part 2)

08 Aug 2024

Contributed by Lukas

This is part 2 of an episode that I released earlier this week where I focused why it's so important to have an intentional business model that takes ...

Balancing profit and lifestyle: Designing your business model (Part 1)

06 Aug 2024

Contributed by Lukas

I see so many online business owners trying to build a business without taking the time to intentionally design their business model. This not only le...

5 ways my students are using AI to save time and make more sales

04 Aug 2024

Contributed by Lukas

AI can be a great tool to use in any business—but, it's there to *enhance,* not replace, human creativity and expertise. This is the theme in today'...

Coaching Call: How do I create more programs without jeopardising my existing offer?

01 Aug 2024

Contributed by Lukas

Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create...

Taking forever to create your course, program or membership? Try this instead

30 Jul 2024

Contributed by Lukas

I see so many business owners spending weeks and months (or longer!) building out their online course, group program or membership—and then wonder w...

How niching is one of the simplest ways to shift who your business attracts

28 Jul 2024

Contributed by Lukas

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. ...

Overcoming these 6 common challenges when you're an online business owner

25 Jul 2024

Contributed by Lukas

Running your own business can be very satisfying and rewarding. But, it's never smooth sailing—there will always be setbacks that can knock you off ...

3 tips for sharing free content in a saturated online world

23 Jul 2024

Contributed by Lukas

Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content o...

Debunking 5 unrealistic expectations of having an online business

21 Jul 2024

Contributed by Lukas

Starting and growing an online business has many perks—but that doesn't mean it's going to be fun all the time... In the beginning, we often have un...

Ask Steph: I have so many ideas, so how do I choose?

18 Jul 2024

Contributed by Lukas

Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I'm sharing ...

5 ways to free up your time so you can prioritise the things that matter in your business

16 Jul 2024

Contributed by Lukas

Running a business can be super BUSY! And it can be really hard to figure out how to balance your time across everything you need to do and all the ta...

Are you building the business you *want* to build? Here's 10 Qs to help you out

14 Jul 2024

Contributed by Lukas

I've made *a lot* of mistakes in my business journey—and one of these was lacking the clarity and focus for the vision I had for my business' future...

5 ways to build your business income without investing even more money

11 Jul 2024

Contributed by Lukas

Feel like you're doing all the things but your monthly income just isn't increasing? This is totally normal and growing a business can take a while. I...

5 ways to generate cash on demand in your business

09 Jul 2024

Contributed by Lukas

Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on ...

How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)

07 Jul 2024

Contributed by Lukas

Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns ...

9 reasons you're not making enough sales right now (and no, it's not the economy)

04 Jul 2024

Contributed by Lukas

There's a lot of fear out there in the online space right now that says "no-one is buying" because of the economy. But it's normal for the economy to ...

5 ways to boost your sales by generating cash on demand

02 Jul 2024

Contributed by Lukas

Having the ability to generate cash injections on demand means you're in control of the cashflow in your business—and that the slower months can be ...

Struggling to make a consistent income? When turning your 1:1 offer into an online course isn't the solution

30 Jun 2024

Contributed by Lukas

Riding the income roller coaster can be a challenge when it comes to online business. Some try to solve this by rebirthing an offer into a different f...

How niche is too niche? 2 ways to "un-niche" your business

27 Jun 2024

Contributed by Lukas

Is it really true that the riches are in the niches—and that the smaller the niche, the better? There may be times when your business could benefit ...

Ask Steph: Should I continue with my current offers or create something new?

25 Jun 2024

Contributed by Lukas

Today I'm answering a question from one of my long-standing students who is torn between scaling her current offers or creating new offers to service ...

3 key elements for a sustainable business that gives you the freedom you crave

23 Jun 2024

Contributed by Lukas

The foundations for building a sustainable online business may not look as shiny or as exciting as other things—but they *are* essential for running...

Coaching Call: What would be the fastest way to become financially free without my freelance job in the corporate world?

20 Jun 2024

Contributed by Lukas

Today I am coaching Steven, who is the co-owner of a software platform for coaches. The challenge he faces today is how to replace his freelance corpo...

Why building an online business is not a linear journey: Behind the scenes with Launch Magic students

18 Jun 2024

Contributed by Lukas

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to t...

How to learn from each launch to grow your sales faster (with Christine Corcoran)

16 Jun 2024

Contributed by Lukas

Christine Corcoran is a business mindset master coach. She's a high ticket sales strategist, speaker, podcast host, and she's the creator of Thrive, R...

(Masterclass) How to tweak your launch strategy to make more sales in a tough economy

13 Jun 2024

Contributed by Lukas

Even though the economy is tough, people are still spending money. They're just being a lot more discerning about *where* they spend it—meaning that...

Inside Launch Magic: Real stories from my students

11 Jun 2024

Contributed by Lukas

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But you don't *r...

Here's how Eliska launched her first offer with just 20 subscribers and 200 followers

09 Jun 2024

Contributed by Lukas

Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. She wanted to create a...

4 signs your launch audience is the wrong one for your offer—and what to do instead

06 Jun 2024

Contributed by Lukas

4 signs your launch audience is the wrong one for your offer—and what to do insteadNot everyone who follows you, or subscribes to your email list, w...

What to do in the 90 days before your launch—without annoying your followers and subscribers

04 Jun 2024

Contributed by Lukas

When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoy...

4 rules to break in your next launch for more profit

02 Jun 2024

Contributed by Lukas

There's all kinds of marketing rules out there in the online world that tell you what you should or shouldn't be doing when it comes to getting your o...

Do launches still work in this economy? Here's what you need to know

30 May 2024

Contributed by Lukas

Yes. Launches *do* still work, but you do need to adjust your expectations. Things are different in today's online world because the "fads" no longer ...

The 4 best types of content to post in the lead up to your digital product launch

28 May 2024

Contributed by Lukas

People often ask me what they should share in their launch content—it's one of the most common questions I hear: "What content should I share in my ...

6 ways to avoid overwhelm in your next launch

26 May 2024

Contributed by Lukas

You don't need to have affiliates, 5 versions of your sales page, 10 bonuses, a challenge AND a webinar, 10 IG lives and an upsell for your next launc...

Why launching is a repeatable process—not a one-time gig

23 May 2024

Contributed by Lukas

Launching often looks like a celebration based on the Instagram hype, the "doors open!" countdown timer, and the various posts promoting audience buy-...

7 mistakes to avoid when planning a launch

21 May 2024

Contributed by Lukas

Launching can be an exciting time for any online business—there's lots to plan, build and create in the lead up to doors open. There's also a few co...

Offers not converting? Try these 7 tweaks to make more sales

19 May 2024

Contributed by Lukas

When it comes to selling your online digital products, it's the small tweaks that often make the biggest difference. This is why it's so important to ...

Small audience? Don't make these mistakes in your next launch

16 May 2024

Contributed by Lukas

While you don't need a huge audience to launch your online course, group program or membership, you do need to understand some key differences and hav...

A bigger audience doesn't mean more profit: What to focus on instead of audience size

14 May 2024

Contributed by Lukas

Growing your following or getting more subscribers isn't going to make you more sales—especially if your offers aren't already converting. More foll...

7 ways that failures (and mistakes) work FOR you in your business

12 May 2024

Contributed by Lukas

As humans, we fear failure. Like somehow it'll be the end of the world. But failure is inevitable in business. You can't predict what will work and wh...

5 small shifts to sell your offers without feeling sales-y

09 May 2024

Contributed by Lukas

Hard truth: The only real way to make money in your business is to sell. Otherwise, you go broke. Money isn't a dirty word. Money is how your business...

Struggling to grow your audience? You might be missing one (or both) parts of the audience growth formula

07 May 2024

Contributed by Lukas

Growing your audience can be a long, hard slog. But it doesn't have to be. Audience growth can be simple—if you follow the two-part formula I'm shar...

Coaching Call: Turning free events into a profitable online business

05 May 2024

Contributed by Lukas

Today I am coaching Hannah, who is passionate about bringing women together with in person and online events. The challenge Hannah faces today is how ...

4 mindset habits to adopt before your next launch for a bigger profit

02 May 2024

Contributed by Lukas

It's easy to get caught up on the tech side of a launch, or the words, or the webinar—or any other parts of a launch. But one thing that's easy to m...

The biggest takeaways from 800 episodes of this show (Part 2)

30 Apr 2024

Contributed by Lukas

Today marks 6 years since I launched this podcast and it's changed so much in that time. I've changed the name, the content, the cover art and so much...

The biggest takeaways from 800 episodes of this show (Part 1)

28 Apr 2024

Contributed by Lukas

This is the 800th episode of "Imperfect Action"! I've learned so much along the way about business, as well as what works and what doesn't work in the...

6 essentials for attracting clients that value your offers

25 Apr 2024

Contributed by Lukas

Are you attracting people who tell you that your offers are too expensive? Or come to you for your free content but never buy from you? The clients yo...

Ask Steph: How can I create a valuable freebie that doesn't give away too much?

23 Apr 2024

Contributed by Lukas

When creating a lead magnet, I see many business owners trying to give away as much value as possible. And while value can be important, it's usually ...

7 lessons I learned from the launch of my new membership

21 Apr 2024

Contributed by Lukas

I recently launched my new membership "Conversion Campaigns" for the first time. I always uncover things to tweak in every launch, but launching a bra...

Struggling to stand out online? You're probably making one of these 9 mistakes

18 Apr 2024

Contributed by Lukas

The online world is a noisy place these days—especially social media. You can't just follow, comment and hope anymore—those days are over. In toda...

My top 15 tips for running an online business

16 Apr 2024

Contributed by Lukas

Running an online business definitely has its ups and downs—and it can be hard to see what's going on when you're in the thick of it. So if you're g...

Creating healthy boundaries during your course, group program or membership

14 Apr 2024

Contributed by Lukas

We've all heard about boundaries and why we *should* implement them. But actually putting them into practice (in business and in everyday life!) is of...

5 questions to ask your audience so you can create targeted content that lands

11 Apr 2024

Contributed by Lukas

When creating offers, content and messaging for your ideal client, you can get stuck using the "expert" language, rather than using language that reso...

5 ways to simplify and streamline your online business

09 Apr 2024

Contributed by Lukas

The biggest, most exhausting mistake I see online business owners making is this: Trying to do all the things, without any real idea of what they're t...

How I use this podcast to spend less time on content creation

07 Apr 2024

Contributed by Lukas

Content creation is a tough gig. It's challenging to always be coming up with new content *and* to share this content consistently. But it doesn't hav...

Ask Steph: How can I get out of my head and take action to build my business?

04 Apr 2024

Contributed by Lukas

Today I'm answering a question from a listener who feels like they have a lot of knowledge and experience in different areas, but are struggling to ge...

5 offers to sell when you need a quick cash injection

02 Apr 2024

Contributed by Lukas

A cash injection is like a mini launch. It's a time-limited campaign with the goal of generating some quick cash flow for your business. You can use a...

No idea what else to sell? 5 places to find offer ideas that sell

31 Mar 2024

Contributed by Lukas

Want to add more offers to your business, but not sure what to sell? It's important to think about your offer suite strategically and consider the jou...

5 tips to make offer creation less overwhelming (and more fun!)

28 Mar 2024

Contributed by Lukas

The thought of creating something new to sell in your business can feel overwhelming. Where do you begin? How do you know if anyone will buy it? How c...

Here’s what to focus on when you’re overwhelmed by your to-do list

26 Mar 2024

Contributed by Lukas

When it comes to running your online business, you'll have short-term, urgent "I need to do it now" tasks, as well as long-term "I need to prepare for...

Strategies for identifying your niche (+ 5 red flags if you’re off course)

26 Mar 2024

Contributed by Lukas

Niching your target audience is a critical element to nail in your business, however it's also one of the things that raises the most questions. Get i...

7 sneaky signs that imposter syndrome may be holding you back

21 Mar 2024

Contributed by Lukas

Imposter syndrome is a reality for most business owners, and it's one that can sneak up on you without you even noticing—even if your business is fl...

7 key questions to master your messaging and attract your ideal client

19 Mar 2024

Contributed by Lukas

Today's online world is saturated—both with business owners wanting to be seen *and* people who are overwhelmed by content. So, how do you get your ...

How to design your offers to attract your ideal clients

17 Mar 2024

Contributed by Lukas

I've spoken about niching a lot on this podcast—but here's the thing: Niching down is one of the simplest ways to shift who your business attracts. ...

Cashflow feeling tight? These 9 mistakes limit your sales

14 Mar 2024

Contributed by Lukas

There's a lot of fear out there in the online space right now that's saying that "no-one is buying" because of the economy. But it's normal for the ec...

8 things that are wasting your time in your business

12 Mar 2024

Contributed by Lukas

Being busy and productive are not the same thing, and they don't always translate into growth. In today's episode we explore 8 things that you might b...

6 crucial steps you can't skip for online business success

10 Mar 2024

Contributed by Lukas

The businesses I've seen succeed, do so because they've got the basics down pat and do them *really* well. Where I've often seen businesses struggle i...

Should you retire an offer? Here's when it's a smart move—and when it isn't

07 Mar 2024

Contributed by Lukas

It's so tempting to keep creating more offers. But sometimes, when you want to grow, you need to take a step back to move forward and create space for...

7 things you probably didn’t know about me—and how they've impacted my business journey

05 Mar 2024

Contributed by Lukas

There's a human behind every business—and sometimes it's fun to learn a little more about the people you listen to all day long. We all have experie...

Is your offer suite the right one for you? 7 questions to uncover whether you need to change it

03 Mar 2024

Contributed by Lukas

Most online business owners start out with a few simple offers—usually 1:1 because it's the easiest thing to sell when just starting out. These may ...

How we've been leveraging AI to save time and improve our offers

29 Feb 2024

Contributed by Lukas

Using AI tools in your business (like Chat-GPT) can really help you to save time and deliver more value. But to do so, you need to understand them and...

7 things that made running my business while travelling much easier

27 Feb 2024

Contributed by Lukas

Traveling all over the world is a big part of what freedom means to me. I travel for business AND I travel for fun. And while my team keeps things run...

Launch Magic students on their experiences and how building an online business isn't a linear journey

25 Feb 2024

Contributed by Lukas

"Prior to Launch Magic, I thought you just had a little cart button on your website and people would just press "buy". I had no idea that you had to t...

Launch Magic alumni share their experience inside the program

22 Feb 2024

Contributed by Lukas

You can spend forever trying to piece together everything you need to launch your program from the free information that's out there. But once you und...

Q&A: Launching an offer before you've created it, strategy for a mid-ticket offer, and more...

20 Feb 2024

Contributed by Lukas

This week, on my Instagram Stories, I asked my audience to send me their questions about everything launch-related. So many of you responded and so I ...

Should you live launch every offer? 6 times when I wouldn't

18 Feb 2024

Contributed by Lukas

While I'm a big believer in live launching your offers, there are some circumstances when I *wouldn't* live launch. In today's episode, I'm sharing 6 ...

The big mistakes that cost you sales in your second launch (and beyond!)

15 Feb 2024

Contributed by Lukas

Have you launched any of your offers before? Especially if they're a course, program or membership? If so, there are a few mistakes that you can avoid...

How to launch your offers again (and again!) to make more sales

13 Feb 2024

Contributed by Lukas

When I talk about launching I'm usually referring to a live launch—which isn't something you just do the first time you launch a brand new offer out...

5 must-knows to sell your online course, program or membership

11 Feb 2024

Contributed by Lukas

It's easy to think that if you just get your offer in front of more people then you'll sell more. Sometimes this will work IF you have all of the ingr...

Online course or program not selling? Try this approach instead

08 Feb 2024

Contributed by Lukas

If you've created a course (or any other digital offer), put it on your website, but aren't making as many sales as you'd hoped, then this episode is ...

4 steps to grow your email list for your next launch

06 Feb 2024

Contributed by Lukas

Your email list is a precious resource that *you* own—whereas you don't own your social platforms (and with social accounts being randomly hacked an...

Want to sell your offers on evergreen? What you need to know first

04 Feb 2024

Contributed by Lukas

People often think that putting an offer on evergreen is easy. You can just add it to your website and let it be—hoping a few people will buy it eac...

Predictions for 2024 (ft. Anita Siek)

01 Feb 2024

Contributed by Lukas

Things are constantly changing in the online business world, especially with the rise of AI. So, in today's episode, I'm having another Biz Bestie Cha...

Want to sell more of your offers? 5 reasons why you should consider live launching them

30 Jan 2024

Contributed by Lukas

Live launching is a limited-time sales campaign for one offer that's strategically designed to bridge the Magician's Gap. Live launching is *not* abou...

Launch debrief: What worked (and didn't) and what we're doing differently this year (ft. Anita Siek)

28 Jan 2024

Contributed by Lukas

One of *the* most important parts of a launch is the debrief afterwards. So, in today's episode, I'm joined by my biz bestie Anita Siek who's the foun...

8 things you need to know before you launch a brand new offer

25 Jan 2024

Contributed by Lukas

Launching an offer for the first time can feel daunting and overwhelming. But the great thing about live launching is that it's a rinse-and-repeat pro...

How she made $1,000 an hour while she was OFFLINE—from a $9 membership! (With Liz Wilcox)

23 Jan 2024

Contributed by Lukas

My last episode with Liz Wilcox was the *most downloaded* episode of 2023! Liz is an email strategist who shows small businesses how to build online r...

Coaching Call: How do I balance my messaging when my buyer and user are different?

21 Jan 2024

Contributed by Lukas

Today I am coaching Taila, an online mentor for high school and university students. The challenge that Taila faces today is how to clarify her messag...

Bonus episode with Anita: Lessons from 2023 (work + personal)

19 Jan 2024

Contributed by Lukas

Anita Siek is back for a bonus episode! She's the founder of Wordfetti, a human-centred copy and brand house and template shop for brands that don't d...

7 ways to create more freedom in your business in 2024

18 Jan 2024

Contributed by Lukas

I'm alllll about creating more freedom in your life—after all, isn't that (at least part of) why you started your business in the first place? But f...

Struggling to hit consistent $10k months? This is probably why...

16 Jan 2024

Contributed by Lukas

In my most recent audience survey there was one thing that kept coming up: "I want to hit consistent $10k months in my business". Based on what I've s...

A $5k vs $10k vs $50k+ monthly business: The surprising differences behind the scenes

14 Jan 2024

Contributed by Lukas

The reality is that your business will look very different as you move through each income bracket, because each stage requires different foundations ...