Episode 78: The Age of Average with Chad Cooper

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Recorded03 Oct 2025

Publisherfast.wistia.com ↗

Handlerec:4223481

Show notes

In this episode of Industry Iowa, Steven Wilson sits down with Chad Cooper, copywriter at de Novo Marketing, broadcaster, and storyteller, to explore the power of brand storytelling in what he calls the “Age of Average.” Together they unpack why so much of branding has become bland, safe, and forgettable—and what it takes for businesses to stand out. Chad shares memorable examples of creative storytelling, including a wind energy campaign that turned a natural annoyance into a symbol of potential, and outlines practical steps any business can use to connect more authentically with its audience. If you’ve ever wondered how to break free from the sea of sameness, this conversation is packed with insight and inspiration.

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