Banijay Rights on the commercial factors that drive the decisions behind their FAST channel distribution | Inside Content

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Recorded11 Jan 2023

Publisheranchor.fm ↗

Handlerec:1275367

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On this episode of Inside Content, 3Vision EVP Jack Davison is joined by Shaun Keeble, VP Digital at Banijay Rights. Working alongside Senior Management and the local sales teams, Shaun is responsible for all revenue share business models in the digital, social media and FAST channel space, globally. In conversation with Shaun we discuss the evolution of content being injected into an already vast AVOD space, Banijay’s own channel Horizon as well as the mixed economy for distributors in the FAST space. Including Horizon Banijay has 19 unique FAST channels that are syndicated 68 times across various FAST streams around the world. With so much successful back catalogue Banijay is in a particularly strong position to launch many FAST channels, which typically require 100 hours of content to do so. Shaun also breaks down the key questions Banijay must ask that informs the commercial decision to launch on a platform, including: How many devices are in the market? Who are watching the platforms? What is the make-up of the FAST platform audience? What are the ad-sale rates? Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠⁠Get in touch⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠Follow us on Linkedin

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