BBC Studios on their FAST Strategy, successful content programming and broadcasters entering the FAST space | Inside Content

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Recorded19 Apr 2023

Publisheranchor.fm ↗

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In this episode of Inside Content, Hayley Bull, Vice President at 3Vision, is joined by Beth Anderson, General Manager, FAST Channels for BBC Studios. Beth leads BBC Studios’ global FAST initiative, developing audience and platform relationships and serving a dynamic selection of channel brands across North America and Latin America, EMEA, and beyond. She manages a growing business development team, scheduling, and account management staff to develop meaningful paths to content distribution and advertising revenue generation. In her 10+ years with BBC Studios, Anderson has held a number of roles. Notably, she has negotiated the company’s first FAST and AVOD deals with Pluto TV, Roku, Samsung, and Amazon’s IMDb TV, being instrumental in establishing BBC Studios’ global EST business, working with Apple, Amazon, Samsung, Sony, Vudu, and more to launch content, develop insights tools, and develop industry-leading marketing campaigns. In the episode, Beth gives us an in-depth tour of BBC Studio’s FAST business and what they are doing in the space, including how they are leveraging their content catalogue, the shift towards ‘newer’ content, their overall content and programming strategy as well as digging into the future of broadcasters entering the FAST space. Topic Breakdown: An overview of BBC Studio’s FAST strategy, including their channel portfolio (Single IP channels, Genre channels and support for D2C elsewhere) Types of channels that perform best, with a focus on how they are finding success with their single IP channels with strategic programming and archival content curation The shift towards new programming in FAST Why we have high repeatability with content The importance of localised content How platforms are differentiating themselves in the market How BBC Studios balances being a channel distributor and a content licencer How FAST will evolve in different markets, including how broadcasters will enter the space Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠TV industry insights mailing list⁠⁠. 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠Get in touch⁠⁠ ➡️ ⁠Visit our website⁠ ➡️ ⁠Follow us on Linkedin⁠

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