BritBox on positioning in international markets, content portfolio and partnering vs. D2C | Inside Content

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Recorded22 Mar 2023

Publisheranchor.fm ↗

Handlerec:1275365

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On this episode, Toby Russell is joined by Kerry Ball, Chief Acquisitions & Commercial Officer at BritBox International. Kerry is a seasoned entertainment executive who has spent 20+ years working at the intersection of content and technology. Having joined BritBox in July of 2022, she is responsible for group content acquisition and commercial strategy across key markets, looking at routes to market, distribution and partnerships to grow the BritBox footprint and leverage a successful acquisition strategy. The joint venture between ITV and BBC now has over 3 million subscribers across their key markets. Toby and Kerry delve into the positioning of BritBox in different international markets, the breakdown of their content strategy, portfolio and acquisition, and their exciting involvement in the FAST space. They also touch on the importance of partners in their distribution strategy and the vital role that digital originals play in acquiring and retaining viewers on the platform. Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠TV industry insights mailing list⁠⁠. 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠Get in touch⁠⁠ ➡️ ⁠Visit our website⁠ ➡️ ⁠Follow us on Linkedin⁠

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