Eleven Sports on navigating the sports content industry | Inside Content

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Recorded23 Mar 2022

Publisheranchor.fm ↗

Handlerec:1275381

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In this episode, our COO Jonathan Nickell, talks to Anouk Mertens CEO of NEO Studios part of the Eleven Sports group. We talk about the role of NEO within Eleven Sports, how Eleven Sports is challenging the sports content Industry with its blend of live-sports and sports documentaries, Eleven's platform agnostic approach in distributing content globally, as well as its unique expansion strategy. Anouk Mertens launched the sports and lifestyle production company NEO Studios with Aser Ventures chairman Andrea Radrizzani in 2019. She is responsible for running NEO Studios’ global operations and for commissioning new projects. She was Executive Producer on the award-winning sports docuseries Leeds United: Take us Home and The Giants. Anouk combines her role with NEO, with the position of Chief Content Officer for NEO’s parent company the ELEVEN Group. Anouk was previously ELEVEN Group COO and before that MD for ELEVEN Belgium. Anouk began her career in broadcast media as a producer on the 2002 World Cup with Broodkast in Belgium before going on to hold leadership roles with cable operator Telenet and media company Sanoma in Belgium. Here is a breakdown of the topics discussed in this episode: Eleven Sports Live Sports Industry Competition Distribution Strategies Asia NEO Studios Streaming Wars Future of Eleven Sports Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠⁠⁠Get in touch⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Follow us on Linkedin⁠

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