ITV Studios on Redefining IP Monetisation, Digital Strategy and D2C Innovation

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Recorded05 Nov 2025

Publisheranchor.fm ↗

Handlerec:5028825

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On this episode of Inside Content, Jonathan Nickell, COO at 3Vision is joined by Ruth Berry, President of Global Partnerships and Zoo55 at ITV Studios. They explore the major macro trends reshaping the industry—from audience fragmentation to the growing shift towards digital-first content—and how ITV is meeting these challenges with innovation and scale. Ruth also shares insights into the rise of Zoo55, ITV’s rapidly growing D2C powerhouse, and offers a candid look at the evolving landscape of content licensing, co-productions, and the cautious optimism emerging across the global market. Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

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