ITV Studios on the co-production of content, the rise of pan-regional streamers and multiple windowing success | Inside Content

episode

Inside Content - The TV Industry Podcast not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Source

Recorded07 Sep 2022

Publisheranchor.fm ↗

Handlerec:1275374

Show notes

Kicking off our latest series, Jonathan Nickell is joined by Ruth Berry, Managing Director, Distribution at ITV Studios. The world-leading multi-genre, multi-disciplinary, multi-platform distribution business boasts the second largest catalogue of its kind in the world, selling more than 90,000 hours of prestigious content to over 3,000 broadcasters and platforms worldwide. During her decade with the business and in particular her six-year tenure as Managing Director, Ruth has overseen the transformation of its predominantly English-language content sales (with a factual specialism), to a truly global distributor of world-class English and European language drama, alongside an enviable portfolio of high quality non-scripted titles. In this episode, Ruth discusses how to utilise the power of co-production financing to stay resilient in the ever-changing content market, as well as sharing her predictions to achieve successful content in the future. She explores how their traditional client base are working collaboratively to rival big-budget content that typically land with global streamers. She also delves into the rise of pan-regional streamers and how their content is maintaining high value across multiple windows, such as the success of ‘Bodyguard’ in many local markets post-Netflix. Here is a breakdown of the topics discussed in the episode: · Navigating changes in co-production funding models · How ITV Studio’s growth is impacting its pipeline and slate · The rise of pan-regional streamers · TV Studios decision process when deciding to sell content to a global or local streamer · The new-found success in multiple content windowing after a global streamer licence · Ruth’s predictions on the future of streaming Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠⁠⁠Get in touch⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Follow us on Linkedin⁠

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

More from Inside Content - The TV Industry Podcast