Joyn on delivering a unique consumer experience with the power of local content | Inside Content

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Recorded08 Jun 2022

Publisheranchor.fm ↗

Handlerec:1275377

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In this episode, Toby Russell is joined by Tassilo Raesig, CEO of Joyn, a cross-provider streaming platform based in Germany. As one of the founding members of Joyn, Tassilo has been a significant player in building Joyn into the truly unique platform it is today, as they aim to disrupt the landscape through investing in the power of local content, providing their consumers with an unparalleled experience. With extensive experience working across various areas of the business such as engineering, product and marketing and with a close focus on content acquisition and procurement, Tassilo has scaled Joyn’s product offering into an enormously profitable model that puts entertainment needs of the post-pandemic consumer at its focus. Built as an AVOD / SVOD hybrid, Tassilo discusses how Joyn has honed in on both the power of free and paid content simultaneously as well as understanding the demand for linear TV and FAST in response to consumer’s choice paralysis. Here is a breakdown of the topics discussed in the episode: Joyn’s proposition in the German market The balance between local originals, US and other international acquisitions and content from the channels Joyn carries and how this is evolving evolving How important linear TV is to Joyn's service The importance of distribution via partners for long-term strategy How AVOD and SVOD models work together with Joyn and Joyn Premium The most exciting upcoming content on the Joyn platform Tassilo's thoughts on RTL's plan to enhance RTL+ with music from Deezer, podcasts, magazines and audiobooks Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠⁠⁠Get in touch⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Follow us on Linkedin⁠

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