Keshet Broadcasting on their global success with content, programming and TV exports | Inside Content

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Recorded21 Jun 2023

Publisheranchor.fm ↗

Handlerec:1275359

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On this episode of Inside Content, our EVP Jack Davison is joined by two guests from Keshet Media Group - Karni Ziv, Head of Drama and Comedy ast Keshet Broadcasting, and the newly appointed CEO of Keshet International, Keren Shahar to discuss the reasons behind Isreal’s global success with content and how they build their programming catalogue. Karni is responsible for the development and management of the creative processes of all scripted projects destined for Keshet 12, Israel’s most-watched commercial TV channel as well as supervising the production of content for all international drama projects of Keshet's co-productions with foreign content producers. Keren is responsible for overseeing all of Keshet International’s activities, including its network of production companies and distribution hubs. This episode takes a deep dive into the Israeli TV Export Market, looking at its growth and the evolution from selling formats globally to global consumption of Israeli content. They also discuss how the market has developed for programming and scripted content and how they champion the unexpected to enable them as a small company from a small country to compete. Topic Breakdown: An overview of Keshet and Keren and Karni’s individual roles in the business How the Israeli TV Export Market has grown and the transition from it being about selling formats globally to people watching Israeli shows around the world How the Israeli market has developed for programming, including Israeli and Foreign Language programming Keshet’s scripted content including shows made for K12 Keshet’s co-production with broadcasters and streamers Content in the pipeline for Keshet Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠TV industry insights mailing list⁠⁠. 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠Get in touch⁠⁠ ➡️ ⁠Visit our website⁠ ➡️ ⁠Follow us on Linkedin⁠

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