Lionsgate on AVOD and the importance of data analysis | Jim Packer

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Recorded12 May 2021

Publisheranchor.fm ↗

Handlerec:1275397

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What is Lionsgate’s AVOD strategy? Jim Packer discusses the importance of analysing AVOD data to help drive future growth. Jim speaks with Jack Davison, EVP of 3Vision on a wide range of topics including the evolution of different licensing models, COVID-19 content consumption trends, the importance of research and their partnership with STARZPLAY. Jim Packer is President of Worldwide Television Distribution at Lionsgate. He oversees the distribution, licensing and marketing of Lionsgate’s diverse slate of feature films, one of the largest independent television businesses in the world, a 17,000-title film and television library and a robust slate of STARZ programming to a broad range of digital and linear platforms around the world.. Here is a breakdown of the topics discussed in this episode: [02:50] An overview of your role at Lionsgate and your content library [07:28] How has the role of the distributor fundamentally changed? [08:14] What is Lionsgate’s research strategy? [10:27] How has the pandemic changed consumer TV and film consumption behaviour? [11:42] Has COVID-19 impacted how you conduct business in other territories? [15:20] What are the different licensing approaches you have undertaken for films during the pandemic? [17:44] What are your thoughts on the different licensing models and windowing strategies currently being used by other Studios? [22:05] Do you consider AVOD to be a major growth area for Lionsgate? [28:18] Can you tell us more about your partnership with STARZPLAY? [33:30] What TV shows have you got coming up that you are excited about? Resources: 3Vision Webinar: ‘The Future of TV - Global Content Distribution Trends’ https://us02web.zoom.us/webinar/register/3816203734984/WN_u9UIPe5xQjq4aKLDkcCrRQ 3Vision Website: https://www.3vision.tv 3Vision Linkedin: https://www.linkedin.com/company/3vision 3Vision Twitter: @3Vision

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