MX Player on the importance of recognising your audience to succeed | Inside Content

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Recorded27 Apr 2022

Publisheranchor.fm ↗

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How does MX Player succeed in a market where even Netflix is struggling? What are all the different layers of market within India? How did MX Player use AVOD to bring premium content to an untapped audience? Jack Davison discusses all of this and more with Mansi Shrivastav, SVP Content Acquisitions & Partnerships, in this new exclusive episode of Inside Content! For over two decades, Mansi has been a professional and leader in Media & Entertainment space working with India’s biggest Media Conglomerates. As SVP of Content Acquisitions, Alliances & Distribution, MX Player she has been instrumental in creating India’s biggest VOD service that’s transformed the current digital landscape by building first in-kind, path-breaking & unique content strategies to expand market size with a robust and diversified content portfolio. Having been the catalyst in changing the Digital Content game in India, her vision is to further expand consumption across international dubbed & regional content categories as well as providing relevant & strong content offering across global markets of MX Player-creating an entertainment destination for the digital-first viewer across geographies. She has also conceptualised & laid foundations for some of India’s leading TV channels – Movies Now, Romedy Now, MN+ & Channel V overseeing the Programming & Content Strategies which ensured market leadership in respective segments. Blending a meticulous focus on the consumer with a vision for compelling content has been her biggest enabler in creating long-lasting market trends & noteworthy products/brands with a strong value proposition. Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠⁠⁠Get in touch⁠⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Visit our website⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠⁠Follow us on Linkedin⁠

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