Prime Video on Engaging Nordic Audiences Through Originals, Sports, and Influencers

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Recorded09 Apr 2025

Publisheranchor.fm ↗

Handlerec:1275330

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On this episode of Inside Content, Jack Davison, EVP at 3Vision is joined by Andreas Hjertø, Regional Manager at Prime Video Nordics.They explore Prime Video’s strategy in one of Europe’s most advanced streaming markets. Andreas shares insights into how the platform is balancing global content with local originals, the growing role of creators and influencers in reaching younger audiences, and the importance of innovation in deal structures and production models. We also discuss the strategic value of sports content for acquisition and retention, as well as broader industry trends shaping the future of streaming in the region.Stay in the content world loop 👇If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠.About 3Vision👇3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success.➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠➡️ ⁠⁠⁠Visit our website⁠⁠⁠➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

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