Samsung on licensing TV Operating Systems, the shift towards service-based revenue and partnering with content providers | Inside Content

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Recorded20 Mar 2024

Publisheranchor.fm ↗

Handlerec:1275351

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On this episode of Inside Content, Toby Russell is joined by Shalini Koshal, European Business Development for Media and TV Partnerships at Samsung to explore Samsung TV’s services business, including the dynamics of how they partner with content providers and the evolution of the TV OS space. Toby and Shalini discuss Samsung's partnerships with premium content providers, emphasising trust and value exchange, and delving into negotiation factors such as on-screen placement, product integration, platform fees, and strategic collaborations. They also explore Samsung's competitive positioning and innovation in the TV OS space, including how they are licensing their operating system and utilising partnerships with TV manufacturers. Finally, they analyse the shift towards service-based revenue for TV manufacturers, highlighting Samsung's strategy to capitalise on service revenue through content offerings, ad platforms, and OS licensing deals, contrasting approaches between companies owning their OS and those relying on partnerships. Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠⁠Get in touch⁠⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠Visit our website⁠⁠⁠⁠ ➡️ ⁠⁠⁠⁠Follow us on Linkedin

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