Samsung TV Plus on monetising FAST and AVOD content and evolving industry trends

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Recorded13 Nov 2024

Publisheranchor.fm ↗

Handlerec:1275338

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On this episode of Inside Content, Jed Ayloff, Senior Analyst at 3Vision is joined by Chris Gregory, Strategic Content Partner Lead at Samsung TV Plus. They dive into Samsung TV Plus’s approach to monetising FAST and AVOD content, highlighting the platform’s increasing focus on premium partnerships, content exclusivity, and the localisation of content for European markets. They also explore the role of sports programming and live events as drivers for engagement and viewership, the unique challenges posed by fragmented advertising markets, and the evolving use of AI and contextual advertising. Stay in the content world loop 👇 If you enjoyed this episode, don't forget to give us a follow. And if you'd like to get episodes delivered straight to your inbox, along with other useful insights, sign up to our ⁠⁠⁠⁠⁠TV industry insights mailing list⁠⁠⁠⁠⁠. About 3Vision👇 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the TV industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠⁠Get in touch⁠⁠⁠⁠ ➡️ ⁠⁠⁠Visit our website⁠⁠⁠ ➡️ ⁠⁠⁠Follow us on Linkedin⁠⁠⁠

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