Samsung TV Plus on their FAST content strategy, localisation and the growth of FAST in the EU | Inside Content

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Recorded11 Oct 2023

Publisheranchor.fm ↗

Handlerec:1275356

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As the FAST landscape matures and moves away from being a Wild West, how are the big players like Samsung TV Plus evolving their content strategy to remain competitive, and what can you focus on to get your content on their platform? On this episode of Inside Content, Hayley Bull, VP at 3Vision is joined by Pauline Coghlan, European Licensing Lead and Benedikt Frey, Country Lead DACH at Samsung TV Plus. During the episode, we learn about Samsung’s content strategy including how they’re making content decisions, types of relationships with distributors, their O&O and partnership channels as well as the importance of bringing premium broadcast quality and local content to European FAST markets. We also explore how they optimise channel line-ups and assess performance, both from a platform and content partnership perspective along with discussing the development of FAST in the EU. Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠TV industry insights mailing list⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠Get in touch⁠⁠ ➡️ ⁠Visit our website⁠ ➡️ ⁠Follow us on Linkedin⁠

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