StarzPlay on their ‘partner-first’ distribution strategy | Inside Content

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Recorded09 Jun 2021

Publisheranchor.fm ↗

Handlerec:1275395

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What is StarzPlay’s ‘partner-first’ approach? Darren discusses the importance of working collaboratively and their different business models. Toby Russell, CEO of 3Vision sits down with Darren Nielson, SVP of Starz to discuss StarzPlay’s positioning in the market, their relationship with parent company Lionsgate and the need for streaming video aggregators. Darren Nielson is the SVP of Business Development at Starz. He has been responsible for launching StarzPlay in over 30 countries, including building dozens of distribution partnerships across global OTT platforms, local telcos and retail partners. Here is a breakdown of the topics discussed in this episode: [01:33] What is StarzPlay’s content curation strategy? [07:07] What is StarzPlay’s partner distribution approach? [13:15] What are the different partnership business models that StarzPlay offers? [14:00] What is your managed service approach for partners? [15:52] Do you have access to partners data? [17:40] Do you think there is a need for streaming video aggregators in the market? [19:55] Can you tell us about Starz relationship with Lionsgate? How important is that in-house content relationship? [25:17] There is a lot of consolidation happening in the industry such as the Amazon and MGM merger - will this impact your strategy? [28:00] What shows have you got coming up that you are excited about?Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠TV industry insights mailing list⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠Get in touch⁠⁠⁠ ➡️ ⁠⁠Visit our website⁠⁠ ➡️ ⁠⁠Follow us on Linkedin⁠⁠

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