The Best of FAST: Content Strategies | Inside Content

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Recorded08 Nov 2023

Publisheranchor.fm ↗

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As FAST moves away from being a nascent Wild West into a sophisticated area of business for the world of TV and streaming, how are major players keeping up and evolving their content strategies? On this special episode of Inside Content, we revisit discussions with three of our past guests who give their perspectives on what content works best for FAST and detail their own content strategies. Valerio Motti, VP FAST Channels at Fremantle, discusses why Single IP channels are so powerful and the challenges that come with them. Beth Anderson, General Manager of FAST Channels for BBC Studios, gave us insight into the shift towards ‘newer’ content, programming strategy and why Single IP channels tend to perform so well. And lastly, we look back on our conversation with two guests from FAST Platform, Samsung TV Plus, Pauline Coghlan⁠, European Licensing Lead and ⁠Benedikt Frey⁠, Country Lead DACH who discuss content acquisition strategy, what content works best from a platform perspective and also the importance of localisation. Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠TV industry insights mailing list⁠⁠. 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠Get in touch⁠⁠ ➡️ ⁠Visit our website⁠ ➡️ ⁠Follow us on Linkedin⁠

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