WarnerMedia on the strategy and growth of HBO Max | Inside Content

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Recorded26 Jan 2022

Publisheranchor.fm ↗

Handlerec:1275385

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What are WarnerMedia’s current content strategies with the accelerated rollout of HBO Max? Pierre discusses his predictions for the future, WarnerMedia’s windowing strategy, and the hybrid system between WarnerMedia’s linear and SVOD business. Pierre speaks with Jonathan Nickell, COO of 3Vision on a wide range of topics including WarnerMedia’s distribution and B2B plans. Pierre Branco is Country Manager for France, Benelux, Middle East and Africa and Head of Distribution and Ad-Sales EMEA at WarnerMedia. As a Country Manager, he has responsibility for WarnerMedia’s businesses in each region ensuring the implementation of WarnerMedia’s EMEA strategy. As Head of Distribution and Ad-sales, his responsibility includes defining and executing the HBO Max & WM channels B2B distribution & partnerships strategy, as well as managing the linear and digital ad sales activities across EMEA. Here is breakdown of the topics discussed in this episode: [1:23] Linear and SVOD Strategy [8:14] Windowing [10:11] WarnerMedia’s Hybrid Model [17:37] HBO Max Bundling Opportunities [20:27] Local Content [23:34] 3rd Party Sales [26:36] Windowing Evolution [29:54] HBO Max’s future Stay in the content world loop 👇 Get episodes delivered straight to your inbox, along with exclusive news and insights by signing up to our ⁠⁠⁠TV industry insights mailing list⁠⁠⁠. About 3Vision 3Vision is a global content and TV consultancy specialising in content acquisition, strategy, research and business development in the television industry. With decades of hands-on experience in the entertainment sector, 3Vision will position your business for success. ➡️ ⁠⁠⁠Get in touch⁠⁠⁠ ➡️ ⁠⁠Visit our website⁠⁠ ➡️ ⁠⁠Follow us on Linkedin⁠⁠

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