BOUNCE - Charlie Butler (Co-CEO). Getting to the best decision at the right speed; Balancing data retrieval & fresh research; Why researchers still matter.
episode
Insights, Marketing & Data: Secrets of Success from Industry Leaders
47 min
1 speaker
3 chapters
transcribed 1 month ago
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Transcript generated automatically by AI and may contain errors.
What is the main topic discussed in this episode?
No other industry is like it when it comes to market research. When it comes to stubbornness and resistance to change and things being the way they are, you could spend all your life complaining about why things are the way they are, or you can put yourself in the shoes of the researcher and change, manage, and articulate a better future. And I think the reality on the ground is that humans make decisions with so many biases that all you're looking for is a enough information to deliver enough confidence based on the speed required. The incentives for synthetic to or AI moderated call to work are so high that I think it skews the human dimension. So I think it skews humans' belief that it will be true.
When you want something to be true, you are more likely to believe it will be true.
Welcome to FutureView and a conversation I've been looking forward to sharing for a while. So Charlie Butler is the co founder and co CEO of Bounce, a business that seems to have achieved the rather unusual feat of getting researchers, technologists, and AI enthusiasts all excited at the same time. Having started the company straight out of uni, Charlie and his team have built one of the most innovative businesses in the insight space, taking a very different view of how research should work, in effect, helping clients leverage. leverage existing knowledge and then filling in what you might think of as the gaps with automated research tools and partnerships with specialist providers. And given the bounce works with organizations like DiAgio, Coca-Cola, Pono Rico, and Tesco, it clearly seems to be working.
One of the other things I really liked about this conversation, though, is that Charlie doesn't really come across as the stereotypical technology founder. Before Bounce, he founded a mental health charity after a career ending rugby injury. And throughout the interview here, there's a real emphasis on people, empathy, and helping researchers become influential rather than replacing them. As you'd expect, we do spend quite a lot of time talking about AI, knowledge repositories, synthetic data in the future of insights. But we also ended up discussing entrepreneurship, raising venture capital, leadership, optimism, fiction books, and why most business books could probably be a lot shorter than they are.
So Charlie, firstly, thanks so much for joining today. Really delighted to have you on the podcast. Thanks for having me. Not at all. Now I wanted to get going with the traditional icebreaker. So it's something that doesn't have to be deepest, darkest secret, anything like that. It's just something that people might not know about you unless they know you very well.
suppose well people in the industry won't know that the first entrepreneurial thing I did was when I was in university before setting up bounds was actually set up a mental health charity, a men's mental health charity when I was eighteen or nineteen and really struggling myself and with a few friends who I opened up with and we realized that was twenty eighteen or so and very Little public support systems and networks and kind of peer-to-peer help in particular in university. And it kind of came off the back of kind of a career-ending sports injury I had. And I kind of had this loss of identity and not really knowing what I wanted to do and struggled a lot. And then ended up spinning up a mental health kind of community called Tribe, which ended up raising
Hundred and fifty thousand euro while I was in university for kind of suicide prevention and youth mental health services. And that was kind of the first taste of entrepreneurship in some way, but actually it was more around personal passion and things that I found difficult. Definitely something that I'd say most people don't know, but that was kind of my uh probably my first passion and it's probably something that I will continue to spend a lot of time thinking about it and uh doing non profit work in for the rest of my life.
Yeah, I mean it's it's a fantastic story and and if you don't mind me sort of asking, digging a little bit further into it, so I'd I'd imagine I don't know what sports it was, but I'd imagine piecing it together, it's probably quite a macho type of world and you're not meant to admit any
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