75. How to calculate what you're worth in the job market | Leanne Appleton
episodePreviously titled “75. How to calculate what your worth in the job market | Leanne Appleton” — renamed by the publisher on Aug 3, 2026
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How can I determine my worth in the job market?
Welcome to All About Business with me, James Reid, the podcast that covers everything about business, management, and leadership. Every episode, I sit down with different guests who bootstrap companies, mastermind investment models, and build a business empire. They're leaders in their field, and they're here to give you top insights and actionable advice so that you can apply their ideas to your own career or business venture. Welcome to All About Business Shorts, where we share practical advice you will actually use. In this episode, we're tackling a question almost everyone worries about, how to achieve a good salary when starting a new job. I'm joined by Leanne Appleton, one of our top REIT consultants, who advises candidates on salary expectations and negotiations every single day.
We'll talk about knowing your worth, understanding what's fair and why the best offer isn't always the highest number. If you want to avoid underselling yourself or overpricing yourself out of opportunities, this episode is for you. Well, today on All About Business, I'm really delighted to introduce our spring shorts season. This is a new take on All About Business where I've invited recruitment specialists. to come and talk to me about things that are really important to people in their work and careers. And I couldn't be more happy than to see Leanne Appleton in the studio today. Leanne is a senior recruitment manager with us at Reed. She's in her 20th year at the company, and she's a real expert on something that's going to be really of great interest to a great many people, and that is how to achieve a good salary when you're applying for a job.
I mean, money talks, money matters, people care about it. And it's often a sensitive subject. You know, people are worried necessarily to ask for more or achieve what they believe they want.
It does.
And you're going to help guide us here.
I'll do my best.
So welcome. Thank you for coming in all the way from Bristol to talk to me this morning. So what should someone be thinking about when they're applying for a job and they're thinking, what am I worth? What sort of salary? might I achieve here?
It's quite an open question. And what I would say is try and take the emotion out of that decision. It's not what you think you deserve. It's actually about your capability and experience in the market and placing yourself correctly. And I think candidates, there's a lot of insights out in the market and to assess their actual capability and where they should pitch themselves has to be done correctly. And I think a lot of candidates at the beginning, if it's a direct applicant, don't normally necessarily have those conversations. If they work and engage with a partnership of a recruiter, they can navigate and take that kind of pain point out of it and help them on that journey to achieve the best package.
But I think in terms of assessing their ability and how to pitch it, there's so many tools to our disposal to allow them to understand and get their benchmarking correct and Shall I tell you a few ways of doing that?
What advantages do recruiters provide in salary negotiations?
Well, you said a lot there that I'd quite like to sort of just sort of start to investigate. So take the emotion out of it.
Yes.
I mean, that's easy to say and often hard to do.
It really is.
How do you do that to start with?
Look, we all work to have a good life and we have bills to pay and we've got lovely things that we want to do. But candidates have to take the emotion of what they think they deserve. For example, I registered a candidate recently that had been in post for 10 years, never worked with another business before. They didn't know their worth. So when they came to me and asked, I actually don't know what the market is detailing for me, please can you help me establish and understand what my market worth is? So it's a bit of a deeper delve. But then there are other candidates who come in, all guns blazing, saying, I've seen this job paying 50,000. I'm on 40. I want the 50. When actually we have to have an educated conversation about, let's go through CV history, career aspirations and goals, and break it down.
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Chapters
8 chapters
1
How can I determine my worth in the job market?
0:00–3:10
2
What advantages do recruiters provide in salary negotiations?
3:10–5:27
3
How can I benchmark my salary expectations effectively?
5:27–7:48
4
What should I consider when reading job ad salaries?
7:48–9:45
5
How can I prepare for salary negotiations?
9:45–12:34
6
What common mistakes do candidates make in salary discussions?
12:34–16:24
7
What benefits should I prioritize beyond salary?
16:24–19:58
8
How should I handle counteroffers during job negotiations?
19:58–28:48
Speakers
2 identifiedMore from James Reed: all about business
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92. When should you hire, raise or expand? The lessons from Forest Bikes | Caroline Seton
91. How to build your own talent pipeline | Lisa Bryer OBE & Charlie Kennard MBE