James Sinclair's Business Broadcast is the weekly podcast from the award-winning entrepreneurial CEO of the Partyman Group; home of 7 much-loved family-based brands which welcome one million customers through the doors of their attractions every year. In today’s episode James is joined by text messaging expert Alan Cohen who has sent more than 10,000,000 messages with huge impact and effect for his clients. The industry acknowledges that text messages have an open rate of 98% which is absolutely huge, especially when you consider comparable channels such as emails have an open rate of around 30%. James and Alan dive in to what sort of businesses text message marketing works for and how to add this massively CTA driving form of media outreach to your marketing mix. 98% reach at 3 pence a message, sounds good to us. Connect with Alan via http://www.textmydeal.co.uk/ For more information about James Sinclair’s Entrepreneurs Network visit http://bit.ly/joinentrepreneursnetwork

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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