Welcome to the Jo’s Art History Podcast, a podcast which celebrates all things art historical every single day! On Todays podcast, Jo brings you PART 2 of her 'Art of the Deal' series which sees Jo delve into some of art history’s greatest dealers! Today - it’s time to introduce you to the UNBELIEVABLE Sir Joseph Duveen who lead his father’s dealership - The Duveen Brothers- to dizzying new heights of success in New York at the turn of the 20th century. Duveen is considered to be the greatest art dealer whoever lived due to his innovating idea of introducing branding to the art world. You did not buy a painting - you bought a Duveen! BUT, there is a lot of question marks around how Duveen conducted his business, SO, Knight of the realm OR a common crook? YOU DECIDE! Host: Jo McLaughlin Website: www.josarthistory.com Instagram: @josarthistory Artwork: All images referred to can be found on my website here: www.josarthistory.com or on my Instagram page @josarthistory The book I refer to during the podcast - The American Leonardo: A Tale of Obsession, Art and Money by John Brewer can be found on Amazon.

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