We're taking a look at how frozen food companies are accommodating for those on GLP-1s
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Time for our daily tech and business report. Today we're joined by Bloomberg News reporter Christina Peterson. Frozen food companies are retooling their TV dinners to accommodate the weight conscious and people taking GLP one medications. Christina, talk about what is new in these new dinners.
Yeah, in some cases the food itself hasn't changed. Some of the healthy choice meals are just being remarketed now as uh friendly to GLP one users. In some cases the companies are developing new frozen meals, um, but they sort of follow the same formula that that they've been um using in the past for these healthier options, which is smaller portions and really leaning in on the protein and fiber.
That's what I would imagine they were doing is just is because a lot of people who are taking GLP ones are not hungry. And so in order to maintain the sales of some of these T V frozen foods, they may just say, Hey, you can have this smaller portion. It'll be just perfect for you.
Right. When you take out the appetite, that also reduces people's desire to cook. And so some of the folks that I spoke to said, I still do need to eat, but it's just not as exciting to spend a lot of time cooking and by the end I'm just not really that um hungry for it anymore. So the frozen meals offer a good option to have in their freezer, um, bring to lunch with them. They just don't involve a lot of time. um or expense. They're pretty affordable as well.
And are they smaller portions?
Yes. The ones that are marked GLP one friendly do tend to be smaller portions. Okay.
And oh and they actually say it on on the uh package?
Some of them do. There's a brand called Vital Pursuit that's created by Nestle that does say GLP one friendly. The um healthy choice there are some healthy choice meals from Canagra that have an on track logo that's meant to signal that they're compatible with GLP one users' diets.
I I wonder like whenever I think of frozen food, I I imagine that there's not a whole lot of good stuff in there because they have to put in preservatives. So if i is it just that it's a a smaller portion and higher protein, but are they making adjustments in say preservatives to make them GLP one friendly?
It it's interesting actually. Sometimes freezing food means you don't need as many preservatives because the freezing process stabilizes it. Um I think there's really a range of healthfulness, of healthiness in these meals and it depends on a lot of things how much sodium is in them, how much fat, how big the portion size are. So all of these GOP one friendly ones are on the smaller size of portion and and how have fewer calories. Um but yeah, there there's a range of of healthiness and the options that are available. The larger, kind of um more indulgent meals are not the ones that are being marketed as GLP one friendly.
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