Kristina Peterson
speaker
111 appearances
3 recordings
1 series
first heard May 2026
last heard 13 Aug
Kristina Peterson’s voice in public audio — every appearance, attributed to the second.
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recordings per month · last 12 monthsRecordings per month over the last 12 months — 3 in all, peaking in Aug 2026 with 1.
Appearances
Well, companies are in the midst of transitioning out of artificial colors and swapping in natural colors instead, not necessarily for every product, but for vast swaths of their portfolios.
The challenge is that natural colors can be tricky to use.
They aren't always as shelf stable.
They can be very sensitive to light, to heat.
They can oxidize and turn brown.
So there are certain products that they're just a real challenge to use.
And one of those products is freezer pops.
Also some beverages, some yogurts.
So what I have been really interested to learn is that some companies are just taking color out entirely and just having colorless products.
Is it
these products?
A lot of them have just gone onto the market, so I don't think we have a lot of sales data.
I will say that I bought some colorless freezer pops, and my kids didn't seem to notice.
They wanted the lime ones no matter what, and they were just sort of a milky white color.
So I can certainly see in instances where the packaging is colored, people aren't going to care as much.
And a lot of the companies have done extensive consumer testing and research ahead of time and feel pretty confident that in these products in particular, they're
people will continue to buy them.
was
That is true.
It won't turn your tongue purple or red or green or whatever color you were going for.
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