Show notes
From three years of job rejections to building a distribution business on credit and integrity, and why the brutal truth about Ghana's job market is that it's a cartel where 90% of positions are filled internally before they're even posted, the assistant brand manager interview at Verbe Company in 2023 where he qualified for the second stage but the hiring manager resigned and five months later they reposted the job and rejected him again proving the system isn't fair to youth looking for their financial breakthrough, the sales manager interview where he answered all the questions but the manager refused to answer two simple questions about a new brand saying "I'll only answer when you're part of us" which triggered the realization that "I need to start doing something different myself because how I think is different from how they are thinking," the moment he got rejected for a manager position and then rejected again for a sales executive role at the same company even though he had the qualifications and they weren't asking for experience, the reality that white collar jobs don't pay in Ghana and money is in trade because you can go to the market and see market women who can buy goods worth 100,000 cedis and pay cash with no higher education while graduates sit home waiting for government jobs that never come, the decision to accept 1,000 cedis salary from a man just to get working experience and build a brand from scratch moving from market to market trying to convince customers to buy when it's difficult for a customer to change suppliers because of existing relationships, the woman at Abowa who said "this woman will help me achieve my target" after he kept showing up at her shop every single day until she finally bought five packs and told him "go here, go here, go here, tell them Abowa said she'll come" which opened doors to 10 new customers in one day, the liquidity issues between his boss and the company that cut supply and left him home for two months until his friend Debenezer said "Kinsley, go for it" standing at the roadside, the call to the money manager saying "I want to handle the distribution with my boss's consent but I don't have money to buy the goods, if you give me a week I will sell and bring you the money," the integrity move of dividing profits with his boss and paying the company on time which built trust so they increased credit from one week to two weeks, the customer Mr. Patrick at Suapre Point who said "if you want to start something for yourself I have a warehouse, bring your goods in," and why the ultimate truth is this: the system in Ghana is not giving way for the average youth to think beyond white collar jobs, the unemployment rate is higher than jobs available, recruitment is like a cartel where they already have someone they want to pick and use interviews as formality, jobs posted online are 90% for internal recruitment and they only go outside when they want top manager positions like marketing manager or director, but if you're willing to build relationships, show up every day, sell on credit, pay back on time, and operate with integrity even when liquidity is tight, you can turn zero capital into a distribution business that grows because customers need the product and suppliers trust you to deliver.
In this raw episode of Konnected Minds, host Derrick Abaitey sits down with a young entrepreneur who dismantles the dangerous "wait for a white collar job to save you" mentality that keeps graduates stuck in three year job searches, revealing the exact moment when getting rejected for an assistant brand manager position at Verbe Company after qualifying for the second stage, then seeing them repost the job five months later and reject him again, then getting rejected for a sales manager role and rejected again for a sales executive position at the same company proved the system is a cartel where HR departments are friends with recruitment agencies and 90% of jobs are filled internally before they're posted.
Host: Derrick Abaitey