How did Matilda Djerf go from posting outfit photos in her bedroom to launching a global fashion brand in Selfridges? In this episode of Ladies Who Launch, she sits down with Rochelle Humes to reveal the reality behind the "influencer to CEO" pipeline.They pull back the curtain on the reality of the "influencer to CEO" pipeline. Matilda opens up about the early days of building her profile online, the vulnerability of sharing personal struggles with millions of followers, and exactly how she launched Djerf Avenue with a lean team during a global pandemic.In this episode, we cover:How Matilda recognised the opportunity to build an online profileThe balance of sharing personal struggles while building an online profile and running a businessLaunching Djerf Avenue with a small team during the pandemicHow to hire the right people who protect your cultureKnowing when to step away and hire for the role of CEOThe journey to launching Djerf Avenue in SelfridgesIf you are an aspiring founder or content creator, this conversation is a masterclass in staying true to your vision while scaling a business.We Are Ladies Who Launch! CHAPTERS00:00 Introduction to Matilda Djerf06:49 Early Influences and Aspirations13:59 Discovering Social Media16:21 Building an Online Presence20:58 Transitioning to a Full-Time Influencer30:14 Founding a Business30:47 The Birth of Djerf Avenue34:46 The Big Idea: Starting Our Own Brand44:35 Navigating a New Business in the Pandemic48:28 Building a Strong Team52:58 Hiring a CEO58:03 Entering Retail: The Selfridges Launch01:02:24 Balancing Personal and Professional Life01:04:00 The Importance of Authenticity and Brand DNA01:09:07 Future Plans and Exciting Collaborations01:12:09 Rocket Round: Insights and Reflections🔔 New episodes every Wednesday — subscribe so you never miss a launch.FOLLOW MATILDA Instagram: https://www.instagram.com/matildadjerf/TikTok: https://www.tiktok.com/@matildadjerfDJerf Avenue: https://www.instagram.com/djerfavenue/FOLLOW USInstagram: www.instagram.com/weareladieswholaunch/TikTok: www.tiktok.com/@weareladieswholaunchYouTube: www.youtube.com/@Weareladieswholaunch Hosted on Acast. See acast.com/privacy for more information.

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