Every startup founder needs to know what their superpower is. Oso Trava knows pretty well which one is his – connecting people and helping them become the best they can be.That realization came with years of creating startups and being an advisor and angel to other founders. Now, Oso's a general partner at Cracks Fund, a firm that's investing in early-stage tech disruptors in Latin America.Today, Oso and I talk about:What exactly is a "crack"; why and how did Oso enter the startup world; and what lessons Oso took from his endeavors to his role as an investor;If founders should build their personal brand, and if it can or should be dissociated from their startups' brand; the growing presence of celebrities in the venture capital world, and the pros and cons of having them as investors in your startup;Oso's transition to general partner at Cracks Fund; how to go from virtual to real-life impact, and the importance of DMS, or doing meaningful shit.Building good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

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