Starting a business is a game of persistence. As our guest Sergio Furio says in this episode, “we build businesses to thrive over 10-20 years, but we don’t know what’s happening tomorrow.”Sergio was born in Spain and moved to Brazil after his wife, Silvia, told him about the high interest rates in the country. He founded BankFácil in 2011, which later became Creditas.Much later, in fact. Sergio had to adapt his strategy a few times, and has persisted a lot, but he’s staying ahead of the game. Creditas is now the largest fintech for secured loans in Brazil.Today, Sergio talks about:His experience going-to-market (again and again)His biggest mistakes he made when Creditas started to grow, andThe fundraising journey that led him to raise over 300 million dollars-- Learn more about the Latitud Fellowship program at latitud.comBuilding good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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