A company’s DNA is what makes it stand out. It guides everyone’s behaviors and determines the quality of the people you have by your side, from the initial hires to the hypergrowth stage. It can be the difference between a team that is indifferent and one that is all-in.This is something Eric Santos and his co-founders paid attention to from the get-go. Similar to what Netflix’s culture code means to Silicon Valley founders, Resultados Digitais’ culture code became well-known in the Brazilian startup ecosystem. The team scaled from 30 to 100 employees in just a few months, then to 230 employees the following year. But RD’s DNA remains the same as it was in the very beginning, 10 years ago.In this episode,:How the founding team identified the virtues that were authentic to themSome of the difficult conversations they had upfrontThe challenges they faced while hiring fastAnd how they operationalized these virtues at scale. -- Visit latitud.comBuilding good sh*t in Latin America? Learn about how Latitud can help you at latitud.com Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond Sign up for our weekly newsletter for founder insights and some tough love And follow us on Linkedin / Instagram / Spotify to stay in the loop

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related