How Rosanna Pansino Overcame Dyslexia, Risked Everything, and Built a YouTube Empire | E95
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How did Rosanna Pansino's early life shape her career?
Reading and writing was really difficult for me. Teachers didn't know what to call it then, and they just thought I was slow, I was dumb. It kind of messed with my self-esteem, I would say. I used to bake with my grandma all the time, and that was really the way that I showed love for my friends. because I couldn't afford a big fancy gift for like their birthdays. I didn't receive a check for YouTube for probably a year or two. I didn't even think that this would be a career path for me. I stumbled into it and I went all in. I took all of my savings. I took a big risk, changed my life.
What inspired Rosanna Pansino to start her YouTube channel?
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Rosanna Pansino, a YouTuber, entrepreneur, author. She's the creator of Nerdy Nummies. I love that. The YouTube hit baking show with over 14 million subscribers. Like, come on, Rosanna. That's amazing. And she has multiple bestselling cookbooks and things. And we'll talk about all your ventures, but really from overcoming this dyslexia and ADHD to becoming one of YouTube's highest paid creators and now multiple businesses and endeavors. It's really an inspiring story. So first of all, thank you for being on the show, Rosanna.
Thank you for having me. I'm really excited. And I love nerding out and talking about this because it's not often where I get the chance to like kick back and reflect on these things. And it's really meaningful because it's like, wow, so much has happened in the last 10 years. And then you don't really notice it until you take a step back and look at everything and go, hmm. There's a lot going on here.
And I love what you said, because as high achievers, we're always moving the goalpost. It's so rare that we actually look back and we're like, oh, my God, look what I created. But take us back as a kid, Seattle. How did you grow up?
How did Rosanna transition from various jobs to YouTube?
I grew up in Seattle with my mom, my dad, and my little sister. We were very close. We still are today. My dad passed, but my mom and I are very close. She moved in with me, so she's my roommate now. And my sister actually moved right next door, so we're neighbors. And we work together full-time. We've been working together now for over a decade, running my businesses. So she's just very analytical. So she's a great fit for me. My little sister, she's into data. She has that beautiful, tedious mind that I don't have. She's so good at that. And we compliment each other that way. And growing up, we didn't have a lot of money. So I definitely learned a strong work ethic from a young age. As soon as I was legally allowed to have a job, I had a job and I was working in the state of, Washington, you could work if you were 15 years old, if you had a note from your parents, otherwise it was 16 years old. So I was waitressing on and off for about eight years. And I had plenty of other oddball jobs. But in Seattle, I liked learning. I'm very curious.
But school was really difficult for me because I noticed that I didn't process information the same as my peers. Reading and writing was really difficult for me and I learned later in college when I was diagnosed with dyslexia that that was it. But then I just thought I was slow and teachers didn't know what to call it then and they just thought I was slow, I was dumb.
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Chapters
7 chapters
1
How did Rosanna Pansino's early life shape her career?
0:56–1:42
2
What inspired Rosanna Pansino to start her YouTube channel?
1:42–3:07
3
How did Rosanna transition from various jobs to YouTube?
3:07–7:52
4
What challenges did Rosanna face in choosing between traditional and new media?
7:52–9:47
5
How did Rosanna Pansino build Nerdy Nummies into a successful brand?
9:47–12:09
6
What was the turning point in Rosanna Pansino's YouTube career?
12:09–17:21
7
How did Rosanna Pansino's instincts lead to her success?
17:21–53:07
Speakers
1 identifiedMore from Leap Academy with Ilana Golan
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