Steph Curry Enterprise: From Receptionist to Driving Business Success for a Sports Icon | Tiffany Williams | E83
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How did Tiffany Williams break into the sports business?
I was really looking for opportunities for growth, and I was just very hungry for all things entertainment. My dad was really on me to get a job. When I heard about this part-time job as a receptionist, I was like, okay, this should be good enough. He was like, no. But that didn't really stop me. Ended up at the Warriors, working there part-time as a receptionist. There's always times in your career where you may not be moving as fast as you want to, or maybe you don't get the promotion that you wanted. I really just learned to let the work speak for itself.
What would you say to our audience who is trying to get the role of their dreams?
I would definitely tell them to...
Tiffany Williams, the COO of 30 Inc., the company that was founded by Stephen Curry. Yes, Steph Curry. How cool is that? The Golden State Warriors NBA superstar. Tiffany played such a pivotal role in shaping his brand, the business ventures, the philanthropy. And I just can't wait to hear your incredible story, Tiffany. Thank you for being on the show and take us back in time to Tiffany as a kid. Who were you?
Well, thank you for having me. As a child, I was quiet, still am probably for the most part, but grew up in the Bay Area with my parents and my sister and just always had a love of sports. Basketball was something that me and my dad shared and he used to take me to Warriors games growing up.
What role did Tiffany play in organizing the Warriors' 2015 Championship Parade?
Okay, so you basically all loved the Warriors from day one. Yes. But again, I think between loving the Warriors, there's a lot of people that love the Warriors. I mean, we live in the Bay Area, right? I mean, everybody loves the Warriors. But there's a big difference between loving the Warriors and getting to work with one of the most iconic people beloved, accomplished athletes of all times, right? So there's a big difference. And I want you to take us to where do you think that jump started? How did, do you even have any connections in the sport business?
I didn't. That was something that grew over time. I was actually always interested in entertainment. I loved music growing up, loved TV. If you were looking for me, you could probably find me in my room watching TV or reading a book. But all things kind of media and entertainment, I absolutely loved. And so I spent a lot of time on those things. I couldn't imagine why anybody would ever want to do anything else. So fast forward when it's time to start thinking about what your career would look like and growing up in such a small town and not having access to the entertainment industry, so to speak. I thought I would probably go into business and wanted to major in business management. And then I went to San Jose State, kind of pivoted and started looking in broadcast journalism. And that's what I eventually majored in. And I think that during that time, I just did a ton of, because there was not much access to all things kind of in the entertainment industry or how do you get into that career, but I was very determined. And so I just started looking at a ton of internships.
I remember in high school, I was a part of this program and you could do an internship in high school. And they asked me what I wanted my internship to be. And I said, I wanted to interned for like a production studio, like, you know, musical production studio. And they were like, well, we don't have that in Benicia. So what else do you want to do? Then I ended up doing the internship at a, like a small, like medical office, but that didn't really stop me. I interned at CMC in college and short stint at KMEL and And it was just very hungry for all things in entertainment and trying to figure out what that could look like for me. I eventually ended up getting this internship with a PR firm in Richmond.
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Chapters
6 chapters
1
How did Tiffany Williams break into the sports business?
0:24–2:03
2
What role did Tiffany play in organizing the Warriors' 2015 Championship Parade?
2:03–6:19
3
How did Tiffany Williams earn Steph Curry's trust?
6:19–7:12
4
What strategies helped Tiffany overcome career setbacks?
7:12–9:34
5
How does Tiffany Williams contribute to Steph Curry's brand development?
9:34–12:21
6
What are the roles and challenges in building a sports icon's brand?
12:21–29:51
Speakers
1 identifiedMore from Leap Academy with Ilana Golan
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